Chevrolet CODE 130RS Concept
Concept cars have been integral in gauging potential customer interest of new designs and technology. Harley Earl, a GM engineer, is said to be the pioneer of the concept car back in 1938, when he lead the design of the Buick Y-Job (see pic below). Concept cars typically don’t go into production, but many of the technological innovations have ended up in production vehicles. General Motors has produced more concept cars than any other car manufacturer and designed two popular concept cars, the Chevrolet Code 130R and Tru 140S LAAS, aimed at the upcoming generation Y.
The 1938 Buick Y-Job Concept Car
Chevrolet first introduced the Code 130R and Tru 140S LAAS Concept Cars at the 2012 North American International Auto Show, engaging and inspiring next-generation buyers for their input in the future car market. By conversing with young consumers across the United States, Chevrolet is able to explore the style and functionality of the future new buyers by focusing on personalization and interior connectivity. With the vast buying power that young American consumers hold over the auto market, it only makes sense to include their input into future models. On the Code 130r and Tru140s, engineers combined technologies found in luxury cars with a possible production price range in the low $20,000s – making it an ideal vehicle for the next-gen consumers.
Chevrolet Tru140S Concept
Since the two concept cars’ introduction at the 2012 NAIA, they have made their way to many national and international auto shows, and most recently, at the L.A. auto show where they were they were on display in two new colors: grey and yellow. With the 2013 North American International Auto Show kicking off the 2013 auto show season in a few weeks, make sure you stay tuned to see what new vehicles GM will be releasing!
Chevrolet Code 130R Concept
For more information on the more than 85 years of GM Design history, see the video below.
I have been wanting a new, small, RWD Chevy Coupe for a long time now. Build the Code 130 RS how it is or offer it in a 2 Door shooting brake body and hit your target price of about $20K and I’ll be getting one to replace my 4th Gen Camaro as a daily driver.
Why was the Code 130 RS name changed from Code 130R?
OT:
GM is doing everything right with their production models (and certainly Concept Vehicles) but sales just aren’t there.
There are a plethora of autos in the marketplace and competition is brutal! GM will have to come up with a cohesive, cogent plan and stick to it.
Marketing is obviously the choice along with merchandising. A new ad campaign of a completely different sort will have to be implemented.
Right now GM is having problems with pickup inventory. Sell them at invoice, just to rid yourself of them and get the 2014 models ready to sell solely when they arrive.
Drive autos around key cities with the price splattered on the side of them. People (customers) will become familiar immediately!
GM has to go on the high offensive and now is better than any time.
well GM doing a great job…
GM should focus on profitable sales and creating new excitement. Foreign brands are having to discount and erode profits.
The above Chevrolet Code sedan and Tru coupe concepts look great.
Buick and Cadillac should add LED lights very soon. LED lights are driving excitement. The 2014 Impala is great.
Let’s see a Riviera real soon:
http://33autocars.com/wp-content/uploads/2012/06/2013-Buick-Riviera-Side-2-View.jpg
http://img21.imageshack.us/img21/1416/buicklacrossecoupe.jpg
Someone is thinking 2015 Park Avenue too:
http://img15.imageshack.us/img15/8105/copyofbuickelectra.jpg
I like the look of the tru140s concept. Hopefully some of the design elements will find their way into models in the future.