Let the Big Dog Eat
By Bob Lutz
GM Vice Chairman
Driver Ron Fellows and Lutz with the new Corvette C6-R race car
Well, the Detroit show media preview week has wound up, and I’ve finally had time to scroll through the comments on these pages, and I must say I’m overwhelmed at the number of responses, and the enthusiasm contained therein. I wish I could reply personally to all of them but if I did I’d never get around to doing all the things you’ve asked me to do. I will, however, briefly address one issue that’s coming up a lot: As far as the blog goes, I, like many of you, also hope that we “get it.” I’m sure you’ll tell us if we don’t!
It’s more important to me that we “get” what each of our brands means, so that we can better communicate that to you with our products and our messages. One brand that has been mentioned often here, even though we started this with a discussion about Saturn, is Chevrolet.
Chevrolet is the big dog in GM’s sled team, and it’s crucial that it be strong, healthy and on the move. We have been reloading Chevy’s product barrel, and we’ll continue to do so. We’ve already introduced the Equinox, Colorado, SSR, Uplander, Malibu and Malibu Maxx, Aveo, Cobalt, and of course the all-new Corvette.
Chevrolet HHR
At the Los Angeles Auto Show earlier this month, we introduced the Chevy HHR, Monte Carlo and Impala. HHR is a great design that has inspired a lot of passion – on both ends of the ball. Some have derided it as too late, too retro or too derivative. But to others, it’s too cool. I fall into the latter camp, and I think it will do well in the marketplace.
Monte Carlo and Impala are key vehicles in our midsize lineup, especially Impala. The current Impala is GM’s best-selling passenger car, with over 290,000 units sold last year. That helped Chevrolet sell more cars than any other brand in America in 2004 – more than Ford, and more than Toyota.
And there’s more to come … including our all-new full-size trucks and sport-utilities. I’d love to add at this point for all you Camaro fans that I’m using the blog to announce the rebirth of the F-bodies … but I’m afraid that would be tantamount to yet another Internet hoax. Sorry.
But I do love the passion with which the Camaro faithful express their undying commitment to the object of their affections. Believe me, I’ve gotten enough email from you to know! At the end of the day, that’s what our business is all about – inspiring passion among the faithful. That’s what has allowed me to spend my life’s work in an industry I’m passionate about. We should all be so lucky.
Have a great weekend.
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So, it’s true about the camaro rebirth then? Just kidding.
What I’ll like to know is how long this version of the Imapala and Monte Carlo will be around, 2-3 years? I thought these updates were just stop gap models until the RWD models come out.
You are doing a great job Mr. Lutz, we are finally seeing “your” models unveiled and all I have to say is, looking good. Keep the excitement coming!
Mr. Lutz,
Two questions:
1) Will the Monte Carlo ever switch to RWD?
2) I just watched the introduction of the Honda Ridgeline. Very impressive effort IMHO. How much does this product concern you?
Could you bring back the ‘55 Chevy?
Camaro or not, Chevelle or not, RWD Monte Carlo/Impala or not Zeta can not arrive fast enough. The LX platform shows us that.
Besides, what’s an American Revolution without an AFFORDABLE 350hp+ RWD performance vehicle with the bowtie slapped on the hood?
Mr. Lutz,
Are you concerned that if the Saturn Aura comes out as shown at the auto show, that might cannibalize sales from Chevrolet and Pontiac? I don’t see why someone would want a Malibu or Impala over the Aura, unless those cars get a similar redesign. Or will Saturn focus its marketing efforts on import buyers?
Well, We’ll See, Bob!
So, Bob Lutz returns to the blog after lots of car show duties and comments about reactions to his first couple of posts: I must say I’m overwhelmed at the number of responses, and the enthusiasm contained therein. I wish
Well since The Subject of RWD Has come up. I live in the Northeast and Am Concerned That GM may be abandoning FWD in Some Vehicle segments. Having to deal with harsh winters, and Treacherous roads is a Yearly event. While The Argument can be made that a RWD Architecture can be Offered with all wheel drive, The Current Sigma and Holden VZ AWD vehicles Have a Huge Fuel Economy Issue. My question for Mr Lutz is will there Always Be a FWD option in Each passenger car Segment From GM?
Bob,
The new line-up of full-sizer’s cannot come soon enough for Chevrolet and GMC. The new F-150 is a strong contender, and we don’t want to see the Silverado fall too much farther behind it!!
I am not going to tell you how to do your job, but the truck market is starting to be like other market segments. The more innovative features the vehicle has, the better product it will be, and the consumer will want it.
It makes me sick to think that GM is losing more and more market share every year. If GM could just get their quality record on par with Toyota, GM would do great! You have the product. Now for quality, and pricing.
By the way: I purchased a 2005 Pontiac G6 GT a month ago, and I am very happy with it. I just wish it didn’t have the same powertrain as the Malibu.
In regards to GM, “getting” it – I think that you guys (and girls) do. However, it’ll take more than just adding new product to your portfolio – you’ll need substance behind these new products. Cadillac has it, Saturn will be getting it, but Pontiac and Chevrolet are falling behind the 8-ball. Time and time again, the high-value OHV engines are lambasted for their buzzy, and un-refined operation and their lack of prowess. And the materials used are still not up to par when compared to each car’s respective competition. The quality, fit and finish, and panel gaps are superb, though, so kudos to you on that.
So what needs to be done? You’ve already bagged the fit and finish problems of yore, so that’s done. The material selections (ie: hard plastics, shiny dashboards) are not perfect, but it seems that there is a perceived enhancement of the materials being used, and I’m sure that you’ll have that nailed down soon. And finally, fix the powertrains! Unlike most, I like pushrod engines; however, I’m not the majority of the buying public. Using the 3.6L V6, or it’s 2.8L derivative, would be a great addition to many of the new cars coming out. And if these engines are used in volume, there will be a business case to use them – it will no longer be a matter of “these engines are too costly to produce, which is why they’re solely used in premium cars.”
MR Lutz, thanks for reading all of our replies.
First of all, I think you have done a great job with the Z06, the new Saturns and especially the STS-V.
I think chevrolet will continue to thrive. Chevy over here is considred the sportier company here.
My main concerns are Buick. Whats is going to happen to that company? I know that theres a coutndown going on but will the Lucrene actually be the savior for Buick. The LaCrosee (Allure) was supposed to help Buick, but I have only see 1 on the road which gives me the impression that things arent going to good. When I think Buick, I would like to think power and Luxury. But where is there going to be room left for Buick if we cn give Chevy’s 300 horepower engines, why the hell would anyone want a more expensive Buick with a smaller or the same engine. I just hope Buick has a good future, and I hope that you can save it Mr Lutz. Thanks for taking the time ro read this. I am really starting to see the changes in GM, good work.
Love the HHR-If I were an SUV type of guy, I’d definitely have it in my top choices.
Chevy is def the big dog- anyone looking for a good value car should look at it. I wouldn’t get too fancy- keep choices decent, but not too wide. Concentrate on keeping the quality up.
I saw the new Impala at http://www.gminsidenews.com, and it’s very good. The interior is light years ahead of the old interior.
As for the Camaro, I don’t know if it’s time to come out with yet another 2 door coupe. You already have the GTO and the upcoming roadster (Pointiac & Saturn). For them to compete with the rest of the market for smallish coupe sales means that the Camaro might just cannibalize those existing players of yours. Although if you could make a stripped version of the GTO, and call it a Tempest. Save the big cubes for a later “Judge” in Orange or Burnt Orange. Or you could utilize the underlying platform to work on the next camaro, which would have diff’t bodywork from A pillar forward, and assorted other differences, and to save cost put in cloth seats, solid rear axle. Though, given the history, it might be sacrilege to share the camaro with the GTO.
Just throwing out some ideas.
Hey Bob!
It may be a surprise for You but I am a GM-fan from eastern Europe and I must say You are doing great job for GM!There are of course many mistakes as
making my beloved Chevy brand inferior to Opel but I hope in nearest future I will find real Chevrolets in my local dealreships(I mean future Camaro,HHR,Equinox and Cobalt)Some tell me that we’ve got the new Astra.OK,but GM should offer as many cars as it can sell.Many people love the Cobalt here and it would bought by many sporty-car enthusiasts who want something more than a Honda Civic.Please remember one thing-it’s hard to fool customers!Everybody has internet access nowadays and everybody knows that those cars are Daewoos which have poor opinion.People expect something more from Chevrolet and they deserve getting real American legendery cars.
Secondly,I see that my dream about Cadillac being sold in my country may come true,but CAdillac’s expansion MUST BE FASTER!Today the new and fresh STS won’t be so brilliant in a few years time.So I hope that Cadillac Heritage Center in Warsaw-Poland will be opened by the year 2006!
You can trust me,Luxury car market in Central Europe is still growing and it may be the greatest opportunity for Cadillac to be back here after 60 years(Cadillac used to be very popular before the Second World War)
I would also like to tell You that keeping Opel away from U.S market was a very good decision.
Keep on helping the struggling Saturn by rebadging Opels(it will be a perfect solution for both sides)
Best Wishes Bob,I hope I will meet You some day as a GM worker!
Lutz,
What’s the point of having an “American Revolution” when there is no affordable rwd v8 coupe?
Don’t forget to slap a bowtie on it, Chevy needs one bad.
On Passion, Brand,
Where do brands come from?
Mr.Lutz, it is so great that you are doing this. I am one of of the many Camaro owners out there, waiting for that one day the covers to be taken off the brand new 5th generation Camaro. Even though stealing a few sales from other compeditors is great, what keeps the brand going is keeping its die hard fans happy. I look foward to the new trucks and SUV’s, cause boy does GM need it. The recent surge in new truck design is pretty impressive. I think GM needs to aim BEYOND what there is out now, and hit the ground 3 steps ahead of everyone else. I belive that this is the problem with GM now is that they shoot for what is out now, and not what will be out in the future.
I see many big things happening with GM, especialy Saturn and Chevy. I hope that Pontiac and Buick get some serious product soon. Recent cars like the G6 are good, but seem to fall short. Personaly, I love the G6, but I think that the public perception of Pontiac is still full of plastic cladded Chevy’s.
Mr. Lutz,
I would classify myself as a pretty hardcore GM fan. I am not just a fan of their products but also the corporation. I love the processes involved with automobile manufacturing and the impact the products have on the public. Even through GM’s bad days, I always found that the vehicles have a certain driving characteristic that always made the competition seem boring. Since you have started at the company, the vehicles have really started to look the way I feel they drive. I just wanted you to know that I definitely appreciate the changes that are already apparent on the current products. Great Job.
I am severely disappointed that the Camaro will not be coming back just yet, but I understand the “situations” corporations have to deal with. Currently, I own and drive a 1997 Chevrolet Camaro Convertible with 150,000 miles on it. I swore to my friends and family that my next new car would be a 5th Generation Camaro. I just bought my wife a brand new Trailblazer and we love it, but as for me, I am waiting. Please deliver.
Thanks,
Tony
Hello Bob,
As an American living in Finland, it is really
a proud moment everytime I see a new Chrysler
300C. Sure would be nice if GM could produce
a bold looking RWD V8 sedan for the masses.!
You said recently that you would have never
approved a car such as the 300C. Now that Chrysler has a runaway success story, do you
feel any differently now? GM used to be the
styling trend-setter, now I just see it as a
producers of the conservative, don’t take a chance look.
I appreciate your sense of direction…and I’m very impressed with the new vehicles (especially the Z06) but if you want Chevy to be the big dog and to be “strong and healthy”, it desperately needs a RWD V8 coupe that we can buy with under $25,000.
The GTO and Corvette are great, but they’re too expensive. I think the Solstice and the Sky are cool, but they’re only 4-cylinders. And the new Monte Carlo would have been incredible if it was being propelled by the right set of wheels.
No doubt that today GM has better family sedans, minivans, high-range sports cars, SUVs, trucks than they did 10 years ago…but that all-important “budget RWD V8 coupe” has a big void in it. And unfortunately, GM fans will have no choice but to fill that void with the Mustang, if GM doesn’t have a pony car back in its lineup.
RE: The impala and Monte Carlo – the photos of the Monte are atrocious – it is just about the stupidest looking car – for the past 8 years- The Impala sells well now bec it is a large car with an OK design, Id have to see the new one in person, but it looks like the 80’s corsica – at least make sure it is a big car-that adds presence-
Do the safety regs forbid doing a heritage car? I mean one that is identical to the body of the 64 impala coupe – maybe add a chrome grille and modern “jewel like headlamps” -why are these knockoffs of old designs verboten? I hope it isnt because the designers want their own personal stamp_ I mean do people still regard double-breasted blue pin stripe suits as attractive? THose were designed early in the 20th century and havent changed much – it is the same with cars – you will never top the 30s and 40’s-
Mr.Lutz,
Let me spell it out for you . No new Camaro????
No new GM purchase for me. The C6 Corvette is not within everyone’s budget and the GTO , while a nice car, is not appealing to me. I hate to say it but you’ve really dropped the ball on this one. If you need to be quiet about the Camaro’s comeback , that’s understandable. Writing discouraging things like this is not.
A reader at my blog asked a question about the dealership experience, Bob, which led me to wonder if you’re going to engage in conversation here about more than simply “technical” issues related to GM?
Mr. Lutz,
I am a long-time fan of yours. If anyone can turn GM around, it is you.
HOW ABOUT A SMALL, OPEN AIR HUMMER TO COMPETE WITH THE JEEP WRANGLER?
ALSO, WHY NOT PRODUCE A STRIPPED DOWN (CLOTH SEATS, NO A/C, ELIMIATE MANY POWER FEATURES), NO OPTIONS, HARD CORE (Z51)VERSION OF THE CORVETTE (SIMILAR CONCEPT TO THE PORSCHE 911 RS AMERICA)? –CALL IT THE STINGRAY–
IT WOULD APPEAL TO THE HARDCORE ENTHUSIAST, RATHER THAN THE LUXURY, GRAND TOURER MARKET AND COULD BE SOLD FOR LESS. IT WOULD ELIMINATE THE NEED FOR A NEW CAMARO.
Thanks again for injecting excitement back into the General.
Bruce Sherman
Good job so far. I’m anxiously awaiting Zeta and currently driving the following: 2002 Firehawk,2004GTO, and 2005 Silverado. It’s been hard to be a GM fan ever since the dark ages of the mid 70’s and 80’s with ups and downs ever since. Hopefully, GM really is on a steady climb now. So, I have just one question- how soon can I trade my GTO in on a new El CaminoSS ?
Bob,
Someone else said it before me, but I want to say it again, for myself and the thousands of performance enthusiasts that dont have $50,000 to spend on a new Corvette(Worth every penny).
Until GM is able to produce a V8 RWD Coupe, available with a manual, I wont be buying GM if I ever sell my SS. As the product line stands, across the board GM lacks any kind of low end real performance model. Sure the Redline/SS Supercharged are nice, but they drive the wrong wheels and are not something I have any interest in ever owning.
Basically you have a performance price gap. The Ion Redline retails for around $20,000, if I recall correctly, and the Pontiac GTO is at about $30,000 and comes with everying I want, even if it is more bland than a Cavalier.
So, on the lowest end I get a FWD, Supercharged I4 and on the mid-high end I get RWD LS2. Where’s the middle ground? Even if you dont call it a Camaro I would be sprinting down to my local Chevrolet dealership to start filling out the paperwork to purchase any RWD Coupe with an LS2/LS6/LS7(I can dream…).
GM is going in the right direction as far as success with the masses goes, but dont forget about that small minority of us that longs for the glory days of GM muscle/pony cars to be recussitated, even if it is with a brand new nameplate.
With a little talk here about GM’s truck line, I would like to inject a little to the conversation.
I’m an extremely loyal (along with most fellow owners) 1991 GMC Syclone owner. There just hasn’t been another vehicle to compare to it since. And although thats great for us, I think theres a degree of success in there that could help gm’s new products.
I know the Syclone/Typhoon/Sonoma GT flopped and probably got a few people fired, but these trucks have become notorious among performance enthusiest.
I’ve got an eyebrow up after seeing a little of the colorado ss, and you’ve been teasing us with these kind of things for a while. With Ford “pushing back” their new Lightning, I think GM has an opertunity to inject a low volume quick performer and do ok in the market.
Low volume, blinding quick accelleration, and a little utilitarianism (combined with the confused looks on people’s faces as you blast past them) is what makes the syclone and typhoon so special to most of us. With some parts bin work, a little drag racer experience, and some smart advertising, I think GM is poised to make another notorious truck…
Avoid the path of the Silverado SS, 454SS, Dodge’s SRT-10, and dakota R/T, all ‘top of the line’ trucks with good power numbers, but depressing performance numbers. Find a production truck that could come near the Syclone’s 0-60 times and you’ll find some happy customers.
I know the real challange is doing it and making money, so impress us Bob, we’re hoping you can do it.
And a little note about the ‘SS’ badge. From us out here in the performance enthusiest niche, the name has been tarnished a little in the past, continue pushing to get some real numbers under the badge like it deserves.
It seems to me that occasionally the big dog eats too much and leaves only scraps for the other divisions, like Pontiac.
The Torrent and Montana SV6 fine examples. While Chevy gets a the Maxx, Equinox, HHR and Uplander for its front wheel drive crossover-mobiles, Pontiac gets two rebadges.
You said at the unveiling that the Torrent wasn’t just an Equinox with another face. I hope you’re right, because Jim Bunnel did some pretty hard spinning when he called the last-generation Chinese built 3400 powered SUV as “contributing to Pontiac’s ‘Total Performance’ lineup.”
You promised something about a tighter ride, better suspension…please don’t let that be spin.
But even if it isn’t, what is a Pontiac doing with such an outdated engine? Cheap is for Chevy – Pontiac will never be a “BMW alternative” with an engine that is already being replaced across GM’s linuep, and apparently is only in the Equinox to cut costs or keep some Chinese factory at capacity.
The Torrent was a huge disappointment, it at least should have gottent the 3500, and the Montana SV6 with its ridiculous cowboy prentensions should have been a sport van in the real sense of it – something like the Mazda minivan – something that offers a noticeable driving difference than the Chevy Uplander.
Let the big dog eat, but don’t starve the rest of the team.
ford brought out the 05 mustang that was 68 retro, but in typical ford fasion,they advertise a roush car,but put a micro v8 or 6 for sale to the public, why in the world dont the guys at GM get on the stick and build a ground shaking rear drive Camaro or Chevelle,big block of course, so we chevy people will have something to bust hide on these fords with? P.S. the real race fans dont want to hear a”mad bumblebee”buzzing down the drag strip aka”high rev tuners”. your truely Dwight Deskins oh by the way Pontiac had to go to Austrailia to find a Muscle Car,hell why not france?
Hey Bob,
This is my second post and really enjoy being able to provide input into the new GM. I agree with your comments and how each brand needs to be clearly defined and Chevy being the “Big Dog”. Here was my take on some of the brands/models and the NAIAS:
Chevrolet (conservative, reliable): I think the new Impala is a great design. The pictures on the internet do not do this car justice as you cannot capture the presence this car has unless viewed in person. I am not a fan of the Monte Carlo though, as the coupe styling and rear end treatment does nothing for me. I think the old clear lens tail lights looked better on the old model, but the car, again, does nothing for me. (Not a NASCAR fan, so you can understand) People want both models to be RWD, I don’t care really. The HHR is a touchy subject for you and I understand why. I was disappointed that I could not find it at the NAIAS. We looked all over the GM display without running into it. I will reserve judgement until I can see one in person. The Cobalt SS is a hot little pocket rocket. I sat in it and loved the seats. The only thing I could find not to like was the air vents on the center stack, they felt flimsy and cheap. This is one little car that will sell.
Pontiac (young and sporty) – G6 Coupe… from the front it looks great, from the rear I don’t know what to say. The design of the rear end is unresolved and looks like a compromise for trunk space while trying to keep the fluid looks of the car in tact. It is a tough thing to balance, form and function. I need to see it out on the streets to get an accurate feel for the rear end treatment. The hardtop is cool and should eat the convertible market up from the Sebring and Solara. The Solstice is a great looking ride. I hope that the Sky will not overshadow it in the market place. Thankfully you will be able to balance the production if one is hot and the other is not.
Saturn (progressive, value) – You have great new product in the Sky and Aura coming shortly. No need to go on about this as this was discussed in your previous posts.
Buick (mature & luxury) – The Allure/LaCrosse is a decent vehicle that looks good. Stay away from the cloth seats and stick with the leather. This car is bread and butter for Buick though. Well executed.
SAAB (Euro-centric, progressive) – 9-7 is cool, real SAAB interior, a little bulky in design, but should stand out. 9-2 has a cheap interior, but the car looks great.
What does Chevrolet need? Drop the SSR; it is a nice show piece, but too expensive and not selling. Add in a mid-sized (not Monte Carlo sized) RWD, 4 seat, performance car that competes with the Mustang. I believe I read that you cannot use the Camaro name unless it is built in Quebec and the old St. Therese plant, so name it something else. This model would fit in below Corvette and above Cobalt. It would be powered by the High Feature V-6 and 5.3L small block V-8. It can be built on the same platform as the upcoming Buick Velite (Zeta). It would enable the American Revolution to keep on spinning.
Just my thoughts,
Jeff
Mr. Lutz,
I have been quite impressed with many of the recent cars from GM, especially some of the Chevrolets. The Cobalt is an awesome car as is the Corvette. I’m still not sure about the HHR, I will wait until I see it in person. I can’t help but feel that Chevys missing presence in the affordible, RWD coupe market is hurting Chevy and it’s loyal fans. I got very hopefull after seeing the Kappas and the Kappa inspired Torana TT. I believe these could be the basis for an outstanding new pony car for Chevy. Let us know that Chevy won’t leave us out in the cold in the Pony car market.
Tim
Mr. Lutz,
First I just want to congratulate you on injecting some passion back into GM. I am
very glad you have re-focused on styling.
It’s been a long dark age since the heady days
of Harley Earl and Bill Mitchell.
Having been a “GM Baby” and inheriting my father’s gasoline blood, I’ve always been a rabid car fanatic. Dad worked at the tech center (in warren, where I was born in ‘70) and had the
priviledge of working for Mr. Mitchell. When I
was a teen, I actually toured the tech center
with my father and saw some exciting things.
(Just a note: You’d be hard pressed to find a
more experienced, professional, and passionate
stylist than my dad. It’s a pity he’s currently
in some form of purgatory right now working for
a manufacturor of Buses.. GM could use someone
like him once more, I think.)
I wanted to share some opinions (which are solely my own) and suggestions with you.
First off, not bringing the f-bodies back is an
unbelievable blunder! I believe ford’s numbers
on the Mustang (retro-redux) are going to be
beyond even their own expectations. For GM not to
compete in that segment is missing the ball..
especially since you have the heritage and brand
equity to do it (more so than DCX, who have utterly botched the new “charger”). Bad move.
Also, the GTO doesn’t really count in my opinion.
While the new ’stang may be retro, the goat is
just plain dated. It also ticked off the purists by being a re-badged holden. Of course that didn’t
bother me, the monaro is an excellent car. Plus
Holden’s enthusiastic approach should be a model
for the whole GM organization.
One thing that the GTO DEFINITELY got right,
however, is the excellent interior! All of GM’s
interiors should be so competently done.
What has perplexed me for the last decade is why
the european GM divisions lead their markets in
design, quality, and volume whereas in america
we get gimmicky styling, fisher-price interiors,
bland design (the new malibu and impala make a
camry look spicy!), and (until very recently) sub
par fit and finish.. What gives?
I know it is still relatively early in your tenure
to let this fully reflect on you and I don’t think
it does entirely. Mr. Lutz, you certainly bring the right kind of attitude and philosophy to the
table (in my humble opinion).
Here’s a few suggestions:(from the peanut gallery)
Give us a ‘real’ GTO with the proper styling that
says ‘goat’ to the fans.
Bring back the f-cars asap, Chevy REALLY needs a
new camaro to dress up what may be their most bland homogenized lineup since the mid 80s (HHR
& SSR aside).
Give us a proper full-size rwd v8 sedan in the
american tradition. Chrysler is on to something
with their 300c. GM has the heritage and dna of
themes to make it work as well.
The ‘16′ is definitely the right approach, but you need one for the masses. (not just the rich) This is something no import brand could do with the credibility or price-point advantage you’d have.
watch out for the Koreans, in the near term they’re an even bigger threat than the immediate threat of toyota.
..and above all, never underestimate the savvy and
sophistication of the US car buyer. There’s a reason that they’re all buying Camry’s and Accords. Those cars convey a perception of quality and integrity that transcends their plebian natures. Underestimating us is done at your peril. What’s good enough for the europeans is certainly good enough for us. Opel, Vauxhaul, and Holden shouldn’t have the monopoly on quality and styling within your company. (granted I am not including non GM brands like Saab, recently acquired or bought into)
Regardless, as far as I am concerned, you are the man for the job. Nobody is better suited to turn
the ‘general’ around than you. Good luck and godspeed.
Oh, one more thing. The new vette and pontiac solstice are awesome. Excellent styling, well done interiors, very exciting. I also very much like the g6 models (particularly the coupe, even tho it reminds one of a ‘cleaner’ Toyota Solara) interior gripes aside. I think that series will be
very successful.
From this enthusiasts view, you are off to an excellent start. Keep it going.
Respectfully yours,
John Mellberg (JR)
Mr. LUTZ
Are you kidding about not bringing the Camaro back?. I hope that you are. There are RWD cars in austrailia that we do not have here in US, and i do not understand exactly why.
Here is what a real car guy had for an idea/ from HOT ROD magazine. If i was in your position I would have GM doing it RIGHT AWAY-
2002 HOT ROD MAGAZINE
By Jeff Koch
This is the Holden Utility SS, built by GM’s Australia-based branch for its home market. We had one for a day in LA before it was sent back to Oz; GM reps, hopeful to give the Chevy Bow Tie a performance luster with a vehicle just like this one, gave us a laundry list of unofficial reasons this car will probably never come to this country. We’ve got our own list of why it should.
1. Chevy Would Sell the Hell Out of It: We drove one around Southern California for a day right after Power Tour ended, and if we had a dollar for every Power Tourer who told us they’d buy one, we could buy one ourselves. If they felt the need, Chevy could limit U.S. production–say, 25,000 a year–and send demand skyrocketing. It’d be an instant legend.
2. Body Style Choice: Holden of Australia builds and sells two-door Monaro coupes, four-door Commodore sedans and wagons, and the snazzy Utility hybrid seen here. Substitute Camaro for Monaro, Chevelle for Commodore, and El Camino for the Ute and Ute SS, maybe Nomad for Commodore wagon, and you’d have a marketing coup that would have the 800,000-odd readers of this magazine screaming for the nearest Chevy dealer, cash in hand.—-
Since the monaro is the GTO, why couldnt you make a new Camaro from that, and make a Commodore a Caprice, and a wagon a Nomad/ but design them so they look different from the austrailian versions/ so they dont sell as bad as the GTO. When you do finally come out with those cars, THe SSR is great and all but DUMP it, and replace it With the Ute SS/El CAMINO!
Bob,
If you do happen to read this, please take it to heart that the new full-size trucks and SUVs have to be winners. I am upset that GM always seems to be behind the other manufacturers in getting the trucks out, but if the product is great then most loyalists are happy. THEY NEED TO HAVE..
1) World class interiors, the current ones are an embarassment.
2) Current GMC exteriors are beautiful, Chevrolets are a joke, this is from a die hard Chevy fan.
3) Reliability, Reliability, Reliability will blow the competition away. period.
Thanks for shaking things up at GM it is way overdue……..
camaro,camaro,camaro….or something like it
Dear Mr. Lutz,
We’re thinking about replacing our Venture with an Uplander this year. Any chance you might drop that nice new small block from the 2006 Impala into an Uplander with AWD?
Sincerely,
Seth Cohen
Bob,
Youre going to need an entire staff to go over this blog soon. Well, I definately can see from the newer concepts and production models that GM is “getting it.” Every recent introduction, from the new Impala to the Saturn Aura featured nice interiors and terrific engine choices.
The one place where you guys still seem a bit in the dark though, is Pontiac. Don’t get me wrong, I love the new models coming out for the brand, but I think you guys are really falling short on some important details. For instance, why does the Grand Prix have the weakest engine lineup of any W-Body? Chevy has the 3.5L and 3.9L, while the LaCrosse has the awesome 3.6L. Why is GM’s supposed performance sedan left with a full lineup of 3.8L engines (except for GXP of course)? I would absolutely love to see the Grand Prix come with the 3.5L in GT trim, the 3.6L tuned to 255hp in the GTP, and the 5.4L in the GXP. The other oversight is transmissions. A performance brand should have optional manual transmisions and beefy automatics. Imagine how much better the GP GXP would perform – and how much credibility it woud gain – if it had came with a choice of either a manual transmission or a 5-speed auto rather than a warmed over 4T65-E.
In any case, that’s my input. I do hope you guys finally “get it” because you’ve got a hell of a competition on your hands from Toyota. Please don’t lose to them, their cars are terribly boring.
P.S. You don’t need to anounce the return of the F-bodies. We Camaro fans would be perfectly fine with a Camaro built on a Zeta platform
.
Mr Lutz,
I applaud you for recognizing that Chevrolet is indeed tbe big dog, as is proven by history and by the fact that Chevrolet currently provides almost 60% of GMs US sales.
I hope that your actions regarding product and positioning in the market reflect this, as they have not/do not always reflect Chevrolet’s clear leadership. Currently, I am bothered by the attempt to prop up other divisions, especially Saturn, when they have not performed. The new warranty on Saturns is an example, why not use it across the board? Now you are giving them a Malibu that is nicer than a Malibu? Malibus styling leaves a lot to be desired and the lack of an SS or any announcement of at least a 3.9 powered car is disappointing.
What Chevrolet means to me as a brand is performance and styling equal to or greater than cars that cost twice as much with American flair. It sounds like a tall order, but Chevrolet has done it many times going back to 1955. You have it with the new Z06 (and the old Z06 for that matter) but not everyone can afford a Corvette(maybe someday). If a few nifty features need to be left out to get there, so be it. Let the snob press who are going to complain about something anyway complain about the shade of plastic as opposed to a Lexus. Give me a car that looks good and takes on the best in the world in performance at a reasonalble price.
The Cobalt SS and new Impala seem like good starts and I look forward to driving both. I won’t see the new Impala until Chicago, but I hope it looks less bland (Toyota-like) in person than in pictures. Thank you for putting in a V8. Living in the north, a good V8 front-drive should sell very well and is something we have needed since 1996. I will own one, no matter what it looks like and trade my “band aid” 2004 Impala SS at the earliest opportunity. This is the first car since I bought my Camaro SS in 1999 that I am truly excited about owning and driving.
Count me in as one who would love to see the return of the Camaro (I have had four already) or Chevelle, or whatever you want to call it as long as it fills the rear drive V8 performance car slot at a much less than Corvette price. Knockout styling and killer performance…. that is what many of us are looking for. Keep up the good work, I hope there are exciting days ahead for Chevrolet.
Mr. Lutz,
As you can see from all the overwhelming responses, “the answer to all the dreams of men and their machines is Camaro”.
If you build it, we will come.
Mr Lutz,
If you do not believe it is worth reviving the Camaro could you at least explain your reasoning. I figure if you do not release an afforadable RWD car that can get all age groups excited, Ford will begin to dominate that market. Truthfully, according to the facts GM’s market share is slipping and new generation Camaro would be ideal. I will promise that if you developed an affordable, RWD, V8 Camaro that was even remotely pleasing to the eye that you would tell incredibly large amounts. I mean it would at minimum outsell half your vehicles.
Blogging brieflets
* 72-year-old auto industry veteran Robert A. Lutz, Vice Chairman of Product Development and Chairman of GM North America, has launched a blog. Lutz’s posts have a genuine, personal touch and his blog has become an instant hit. This feat
Bob
Do you think we pushed far enough on the GMT900 platform (radical enough) or did we stay somewhat conservative.
Concerned in FWA
Any chance of the Australian Commodore Ute coming to the USA badged as an el camino?
Build AMERICAN cars and they will sell !!!
Most people have forgot that V8 engines and rear wheel drive is as AMERICAN as apple pie. Without those types of cars GM is doomed.
Mr. Lutz,
With so many poor comments regarding the design of the GTO, I felt that I had to say I love mine. It is powerful and fun to drive. It has great ride and handling. Many people find the style a little disappointing. I say to them, are you simply interested in appearances? Performance is at the top of my list and it exceeds my expectations.
Great job!!
Mr. Lutz,
I am pleased with the investments being made into Chevrolet. But I have to agree – the brand needs another coupe for sure, and one that is reasonably priced, not another gorgeous – but priced out of a large chunk of the market – SSR. If you could drop a V8 into that coupe and make it RWD – I’d be in Heaven! I adore my Monte Carlo, don’t get me wrong. The “Motor City Pinup” is a Chevy dame through and through, but I wish there were more sporty, sexy coupes to choose from. Frankly, I think coupes will be making a comeback, with all of the power-hunger we see out there. Having a monster engine in other cars is nice, but there’s nothing like the rumble of a great sports car. Particularly if I can afford one of my own to put in the driveway.
By the way, I think that SS concept from two years ago was wonderful. It’s a shame I can’t buy one!
Two things:
It’s great to see GM has a “Car Guy” like you in top management. In the past a stable of like-minded bean counters made all the decisions you are part making of today.
I know you and GM have received criticism over the design of the new GTO. Personally I don’t mind the vehicle’s bland looks. It’s simple and not over stated. However, this GTO seems be the size of a pony car. During their heyday, muscle cars like the GTO, Chevelle SS, Olds 442, Challenger , etc were based on mid size vehicle platforms. The Camaro, Firebird and Mustang were their smaller siblings. This GTO may have the performance worthy of its badge but maybe it should have been the next generation Firebird.
“We’ve already introduced the Equinox, Colorado, SSR, Uplander, Malibu and Malibu Maxx, Aveo, Cobalt, and of course the all-new Corvette.”
Everything in that list below the $45,000 price point is front-wheel drive. GM needs an honest competitor to the DCX 300/Magnum/Charger platform. Updating the Lumina platform and re-naming it an Impala, then shoehorning a V8 into it, won’t cut it. The GTO is nice, but that was priced right out of the market (just like Ford did with their Mercury Marauder). You can head down to Ford and buy their faster than a GTO, all new Mustang GT for at least $5k less.
I realize GM’s primary responsibility is to its shareholders, and that it must develop products that serve the mass market while producing a profit. At the same time, I believe the manufacturing expertise exists in this day and age to serve niche products to hardcore enthusiasts at a reasonable price while still preserving margin. In my view, a new GM-produced RWD platform could be every bit the success that DCXs new platform has proven to be, and could be leveraged to serve a wide range of markets (GM 800 platform, anyone? Underpinnings for your $16k 1500 silverado 6 cyl right up to your $55k Escalades and Hummers).
Until that day comes, I’ll hold on to my ‘96 Impala SS (the last _real_ Impala, and buy my wife a nice 300C when her ‘99 Grand Prix hits 100k miles, the purchase of which pre-dated our marriage
If you do your research and look in almost any automotive forum you will see there are thousands of people who just want the following: A reliable v8 that produces lots of power(more than the mustang) and has aftermarket capabilities. Rear wheel drive that can firmly plant this power to the ground. Styling that is pleasing to eye and that does not mean it has to be retro.
Just look at some of the Camaro concepts which people have done. Instead of putting the money into another boring car/truck why not give the Camaro or a car like it a try? By the way this is a great idea and I hope you do this sort of thing more often.
Bob – I can only add my vote for a real, full-size, V-8 RWD offering. (Bland GTO doesn’t count) Pontiac or Chevy, I don’t care, just make it. GM isn’t a real car company until they do.
On the new Impala – where did the multiple round tailights go? I see nothing on the new one that sets it apart from every other mediocre, personality-free, safe offering out there from Japan and Korea. Just call it Kamry with a ‘k’ and market it to confused wimps. That’s one way to get conquest sales from Toyota.
On other models:
C6 – great…..
GTO – Oh, was that a 1986 Taurus that passed me?…..
G6 – Looks like a large Cobalt….. SV6 – Hmmm, looks like a minivan to me…..
Cobalt – A miniature G6…..
Torrent – Why buy it for more than an Equinox?…..
Solid Large RWD – Oh, wait – doesn’t apply to GM…..
CTS – great…..
STS – Looks a like a CTS to me…..
XLR – OOHHH, yeah…..
LaCrosse – This is different from a Century….. ?
Fullsize GM trucks – Don’t change a thing…..
Midsize GM SUV’s – ditto…..
Canyon/Colorado – Surprisingly neat vehicles with dumb names…..
Overall, GM cars a just a few bold changes away from being utterly desirable. The real issue is the grossly uneven playing field we’re stuck with. We should shout from the rooftops how many retirees GM foots the bill for. We should detail where dollars for ‘American’-built Hondas really go (Hint: it ain’t Ohio). I know people who somehow equate buying foreign cars with making some weird political statement about ‘free trade’. Crap. Real Americans buy American, period. GM ad wizards have got to figure out a way to make buying anything other than American brands tantamount to traitorism. Where is the pride? We need to bring back a ‘buy American’ culture to the masses. Anyone who drives a Japanese or Korean car down the street should feel ashamed of himself. Hammer THAT point home, while producing excellent and bold vehicles, and GM will do fine.
Dear Mr. Lutz,
Having been in sales for a large part of my adult life, I know how difficult it can be to obtain and then keep customers. Once they are lost to the competition, it is extremely hard to get them back. The American automakers are finally bringing out products that are making up for the sins of the past. I hope that the average shopper will find his or her way back to “made in America” automobiles. Unfortunately, with us being hammered continuously about this being a “global economy”, the painful reality is that very little is American any more.
With you and your American competitors now outsourcing so much work to China, India and Mexico, why should I as an American not look for the best value and price that I can find in an automobile even if it is shipped here from Japan? Until you and your competitors start putting American workers first, why should they be loyal to you? The transplant auto makers look after themselves first when it comes to tooling their plants and purchasing materials. Large corporations like yours have spent years reducing your labor force to meet the competitive challenges that you face. The worker always takes the negative impact of these decisions along with your suppliers who are squeezed to compete with our Asian brothers who work for pennies and few benefits.
Part of the problem is that Americans are spoiled and want the cheap prices of Wal-Mart and at the same time the high wages and lush benefits that they have been used to over the decades. Somehow they cannot make the connection to why the prices are so low. Simply put, it is because Americans no longer manufacture most of what they use. With corporate greed the prime motivator, I am pessimistic that much will change in the future.
Believe it or not, this started out to be a complimentary letter thanking you for the high quality and reliability of your vehicles. I have been driving G.M. cars since 1960 and will continue to support your company because I trust your vehicles. I also support America and do my part to keep Americans working. My current vehicle is a 1996 Chevy S10 pickup that has 247,000 miles on it and has had absolutely no serious problems. I am still on my second set of tires with a lot of life left in them. I have a ten year rule about vehicles. They must last minimally that long regardless of mileage. This is probably not something you want to hear, but your vehicles will give me that service. I would say to my fellow Americans that American made vehicles are among the best in the world and to bring our economy around, why not come back home for your next vehicle.
I would add that your dealers may be the flaw in this reasoning. I have had so many terrible experiences with them that once I have purchased my vehicle, and unless there is a warranty issue, they will never see me again. Could this be the reason so many customers have abandoned you? I could comfortably buy a Chrysler or Ford product but do not expect that service issues would be any better there. I will stick with what I know and I will continue to buy products with as much American content as possible. What are you going to do to support the American worker and give him or her reason to buy your products? Putting your hope in the expanding Chinese market while accepting the decline in the American market is short sighted and will ultimately fail.
Mr. Lutz:
Why should I buy GM Cars?
I have 1990 Toyota Camry 215000 miles.
I have changed brakes, tires. @ 135000 I changed
radiator at 160000 I changed water pump. Some minor
changes as belts and that is it.
My friend bought Impala in 2001. He liked it but
he already changed the steering column intermediate shaft. Some cradle issues. Why should I buy a GM car.
In 1990 Toyota gave me a car which lasted me for 13 years. There cars have gotten better in 13years. Can you say that? Can you say your car will last me for 15 years?
Does anyone buy GM car? I donot see any in California. Last week I was in Washington DC I hardly saw any GM cars. Who buys that stuff?
DOes Cadillac come close to Lexus in quality/ quietness and reliablitiy?
I listen to Car talk on NPR I never here about any GM car which is 10+ years old. THose guys never recommend any GM cars. Consumer Reports does not recommend GM cars. Show me the rave reviews and I may consider.
So, here’s the problem. You set up a “blog” and then you don’t behave like a blogger. Why bother? Don’t you understand this will hurt you more than help you? Look at this question posted on my blog, if you care:
http://truetalk.typepad.com/truetalk/2005/01/well_well_see_b.html
You’ve gotten a tremendous amount of PR from this blog: don’t screw it up.
During the quarterly earnings broadcast, I heard your comments about the Pontiac lineup offering performance that people will want. However, the vehicles all appear on the outside as different size versions of the same rather bland design. Yes, they are sleek, but at the same time, boring. The consumer may never experience the performance of a Pontiac because the look keeps them from ever wanting to test drive one.
In response to Shan with the 1990 Toyota: My wife & I purchase a 1993 Grand Prix and when we donated it to charity this past fall it had 220,000 miles. We only had normal maintenance expenses (battery, brakes and tires). I would still be driving it if not for the fact that the yearly insurance bill and plates were more than it’s blue book value. We had planned to sell it when we purchased our 2001 Montana family van. However we found it more economical for me to use it as a commuter vehicle (400+ miles a week) with minimum insurance. Three years later it was still running great but no longer economical.
MID CAR MISSTEP…
i’m sorry, i want so badly to see you guys make it back to number 1 (in perception, not in share), but in the midst of my joy over wins like saturn division, cadillac, the new corvette, etc, you guys throw me back to my cynical self with an entry like the new impala. i mean, surely you don’t think your impala has the fortitude to compete with the japanese entries, do you? if anything smacks of blah early 90s detroit design, this impala is the poster child. i wanted so badly to see you guys introduce a midcar that has a fighting chance withe japanese, but with the exception of the lacrosse, i’ve gotta say, you’ve come up very short.
I am not passionate about cars or trucks. I am way at the other end of the spectrum from people who write their passionate messages to you: the utilitarian end.
I would like GM to survive so that the taxpayers don’t have to pick up the gigantic pension liability. So here is my input:
People like me want reliability above all else. I have learned to purchase only Honda or Toyota products. They are reliable.
In view of rising gas prices, when is GM going to get off the gas guzzler wagon and start building, promoting, and selling more fuel efficient vehicles?
The camaro gearhead metality is still alive. I’m a 1997 owner with many mods. The key is ability to modify. I’m @ near 800hp 383 LT1 blown and injected on the street. I’m a gm statement on the road to the competition. A camaro should be designed for owner modification.
You’ve done a nice job with the LaCrosse, even my wife likes it. She likes the comercials to.
My post involves Buick, my Favorite brand, (I own 2 and talked my in-laws and parents into one, they’re very happy now)
Is there any chance we go back into the history of Buick a little. The following is a snipit of Buick history from the Buick Club of America:
“Buick broke sales records in both 1983 and 1984 — with more than one million Buicks sold worldwide in ‘84 — and had its second-best sales year in history in 1985. Also in 1985, Buick-powered cars won the pole position and the second spot in qualifying for the Indianapolis 500 — the first time since 1931 that an American production-based car had won the Indy 500 pole. Although those cars did not finish the race itself, the qualifying success was a strong indication that Buick’s high-tech engines were highly competitive on the race tracks of America. Buick engines powered 11 of the 33 cars in the 1990 Indy 500 — more than any other manufacturer — and in 1992 won the pole position again with a record-setting performance. Al Unser Sr. Finished third in a Buick-powered car.
Buick’s 1986 and 1987 Regal Grand National, and a limited-edition 1987 GNX, were widely acclaimed as the quickest American-built cars. They were powered by intercooled and turbocharged versions of the 3.8L V-6.”
I’m only 28 and it’s hard to get any of my peers into a Buick Showroom. If we could get cars that go back to this heritage. “Fast with Class” It would be a lot easier to get people my age in to A Buick. Build something for us Gen X’ers, perferably a Buick.
I know you’re probably not going to get around to reading this, but I wanted to tell you to keep up the good work. I appreciate what you’re doing, and what you’re trying to do for GM, and I know it’s going to take more than a day to turn the giant around.
Just wanted to let you know that you’ve still got some fans.
Mr. Lutz I was in Corvette enginering for approximately 17 years in a 40 year engineering career with GM. Relative to the current auto show and a race engined Corvette, why isn’t the Corvette used as a design and technology demonstrator for future passenger car lines as it was in the past? In other words, why not a 600 HP hybrid? For gosh sakes, make it look like a Corvette should, i.e.: headturner. Viper kidnapped its panache. Get it back!
In response to:
“In view of rising gas prices, when is GM going to get off the gas guzzler wagon and start building, promoting, and selling more fuel efficient vehicles?”
Not to rip or anything, but Toyota just announced their NINTH sport utility vehicle this week. Meanwhile, GM is producing everything from diesels to hybrids to the variable displacement gasoline engines. Geez, GM even has the most fuel economic mid-sized vehicle in the Malibu -> which I happily own.
This is the type of mindset that GM must turn around. The public’s perception of GM doesn’t match reality. Take a look at everything from initial quality surveys to reliability reports. GM ranks tops in quite a few! Is it any wonder why the GM juggernaut ranks #1 in terms of customer loyalty?
Mr. Lutz,
We need your help. You’ve done a great job reinvigorating a car company to build cars that enthusiasts REALLY want to own and drive. I’m proof positive that it’s working. I was set to buy a 2004 GTO. That was until I heard about the CTS-V. Upon reading about the performance and seeing the styling upgrades I was hooked. I’m now on my second CTS-V. First was a 2004 Raven Black, current is a 2005 Platinum. Here’s the problem. The wheel hop. Any “spirited” driving, wet or slippery roads, or attempt to duplicate the quoted 0-60 times is met with the hardest wheel hop I’ve ever felt in a car. This is the only issue I have with what is otherwise the finest performance sedan I’ve ever owned. Myself and numerous other owners have had rear differentials replaced and I can only assume that the wheel hop is shortening the life span of the rear. I recently participated in a phone survey and when I asked what I would like to change about the CTS-V I simply replied “get rid of the wheel hop”. The surveyor said, “Everyone has said that one”. He didn’t ask what wheel hop was or sound surprised, he just said “Everyone has said that one.” I don’t honestly expect you to personally look into this or even reply, but my sincerest hope is that some drivetrain engineer is reading this and will address this soon. Mr. Lutz, we need you on this one.
Sincerely,
Chris Van Parys
V enthusiast
Mr. Lutz,
I am a retired GM Engineering Group Manager from the Warren, MI Technical Center. I love motor vehicles the same as everyone above. Why does GM continue advertising the use of fuel cells in buses running in Seattle when what we care about is alternate propulsion (i.e., better fuel economy) in the daily drive vehicles we buy? Please relegate the bus discussion to Government publications where it makes sense and tell me when you will provide customer vehicles with better fuel economy. Thank you. Nelson Ritner
Ford just slapped GM in the face with the new 2005 Mustang. I am really impressed with the styling.
Will the Camaro come back be the biggest secret since the new Z06? Remember that Hotwheels car “Muscle Tone”? That would be a bad *** 2007 Camaro.
I currently own a 2001 Camaro SS M6. The GTO is what the Grand Prix should have been. With DOD in the LS2 block, why not make a Muscle Car that gets 35MPH+ on the highway.
A 2007 Camaro would be nice, like some of the rumors I hear. Hmmm 1967 Camaro, 2007 Camaro…..
People, People…
NEVER believe a word Consumer Reports says. They are easily the most biased auto reviewer on the market.
Go out and TEST DRIVE a GM vehicle for yourself, don’t go by what a magazine says.
Hey Mr. Lutz.
But did you check out the new 3 series from BMW?
Best,
Monty
Sir
As an GM fan it pleases me much to see that gradually GM leaves the lame years and cars that came out of the oil crisis behind. It was impossible not to dream about the sixties and early seventies with cars like the Citation and Aztek. This is about to change, the dreamers and fans are to get V8 RWD cars back and it will be good, the new Corvette is solid prof of whats to come.
What worries me is all the V6′es that creep into all GM’s cars, even the sporty ones. As a consept a V6 engine is not a good idea, and GM has never exelled in V6 making, but it will do in sluggish family sedans.
A straight six is the answer. GM already has such an engine in the Trailblazer and a gem it is too.
The straight five and sixes are totally balansed and high reving and would suite any sporty RWD/4WD car that GM could produce in the future.
Keep the great cars coming, there is blood in the old General after all.
Greetings Mr. Lutz.
This is my first lunch hour post.
Like many who post here I am a “Car Guy” to the bone. I grew up in the 70s and cannot wait for some movement toward a current “Muscle car” era again. I have heard you say “What will the youth of our culture remember when they are 40-50 yrs old about the “hot cars” of their youth, Civic si, Celica GT, EVO VIII, and Acura NSX? Ask a 40-50 yr old today and you get Chevelle SS, GTO, 442, Buick GS, and as many from other domestics.”
I think I’m getting a little of what I’m waiting for, but by Ford, Not GM. New Mustang is a total hit. It makes me wonder about Camaro or Chevelle or other dormant plates. So, Check this out:
Start with Kappa, Get a skunk works (your very own Viper team) make it a tad wider room for the EFI V-8 & 5 or 6 spd, use all the chassis parts as is but the springs/shocks, do a perfect retro body and attach it to the chassis using the same body/frame design approach used for an ‘87 regal (your last fisher body design, as I recall). Don’t appeal to tuners, they get others to build their cars – Appeal to “Car Guys” who often make a living building cars for tuners. and above all, make it a very simple, low tech, easily modified and inexpensive base from which to modify.
Supercharged with accessories (SPO $$$$ here) this would be a major hit in the marketplace and would put the SEMA momentum back in your camp.
Hot Rod Magazine is asking “Is the Import Phase Dead?” (Feb, 2005 pg 52). This is yet to be determined, but statistics say it is at least leveling – meaning a RIPE opportunity to get back to basics.
The new Mustang gets back to basics. Will GM?
It can, with a Skunkworks effort that really nails the theme. GM can go forward with the best new basis for this millenium’s most hot rodded car, The question is Will they.
This is the tip of my creative iceberg. I have lots of design sketches and criteria. I’m not playing around – this can work…. and I’m already on board.
Bob Hiser
What’s good for GM is good for you, too.
One of the most powerful examples of the power of corporate blogging comes from, of all places, General Motors. GM knows that car junkies are passionate for news and insight, and GM doesn’t disappoint. From a blog
Hey Bob,
Here’s a test for your designers:
Take every current passenger vehicle made by Toyota, Honda, Chrysler, Ford and GM and park them in a single row facing the same direction. All should be the same color – white. Then have our designers stand 150 yards away and identify each vehicle by make and model from the rear. Repeat the test at 100 and 50 yards respectively. What do you think the results would be?
Want to make the test more interesting? Try it in the dark with the taillights on. Even better; get a consumer focus group to try it.
GM has come a long way in resolving it past quality issues. So much so it is no longer the number one issue when I am considering a new vehicle. Distinctive designs followed by quality are now one and two on my list.
With so much vanilla out there how do you expect consumers to pick your vehicles?
It sure would be nice to see a new Camaro. I currently drive everyday a 1967 Camaro rain or shine snow or ice, it’s my daily driver. It’s basic reliable gets 17 MPG and is fun as hell to drive. Get all the looks even when parked next to a new Stang. Funny how people see the new Mustang and then think ummm……Camaro? Were is it? I ‘ll have to keep driving mine until a new one comes out.
Would GM like to do a car guy a favor and rebuild my old car to like new??? Hey had to ask! The GM version of overhaulin. My idea I am first.
About the GTO and it blan looks. I like it and wish I could afford one. If you ever saw my Camaro I am not in flashy. I think the GTO has a look that will be a classic with some. It’s blann style is what makes it stand out. The American Sleeper. Hey Mustang boy you just got you butt kicked by a Grand Am……at least thats what some will think.
Well, it is too early to judge…I suppose. I understand that GM has to have some bread and butter/meat and potatos to sustain it, so I understand the apparent focus on the sedan market. I suppose getting the GTO out was a good idea of it is trying to fill in while you get a F Body ready to roll. A new Chevelle would be nice, but since it would probably have to be a sister to the GTO…forget it. The GTO may be a decent car, but it looks to freakin’ much like any other little sporty sedan out there. All I know is that if I want something that is a little more radical than the normal car or truck( Vette excluded), I have to look at something other than GM.
Yes, I own 99 Silverado and it is a great truck. I have to admit that when I look at the Dodge Power Wagon, or SRT-10, or the new Mustang, I get po’d that we as GM fans are given….**gasp**, a nice and shiny Cobalt. Weeeeee. A rebadged Monaro…Ooooooooh.
If you are not going to bring back an F Body, and hang your hat on the Monar…I mean, GTO, then you have already lost. Now, the orange GTO that was a one off or whatever that was at Woodward…that was a little better. We need something with some AGGRESSION to it from you guys. GM has about THE most conservative designs across the board. I admit that I do like what I am seeing with the Solstice and the Saturn stuff that I have seen. That gives me a little hope. Just an eeensey, weenesey bit.
I’m not talking about building some supercar, either. Just give us back the proud GM nameplates of the old days and make them something other than a badge. Give us a Camaro with a slightly less powerful motor that the Z06 will have, but do make it available with a 427. Make a 6 banger or 5 banger or whatever-the-heck you want banger for the gals who want looks, but don’t care if you can boil the hides for 2 blocks. Don’t come out with something like the Silverado in an SS package and make it a joke. That (SS) was once a respected GM option that is now a pathetic attempt to bring in a few more buyers. Give us “boys” the “toys” we want for Pete’s sake. Give us some iteration of the Silverado with a supercharged 8.1…start juicing the Duramaxes outta the box with Edge or some other sort of tuning options and A pillar gauges. I’m sure you can come up with something to equal the Power Wagon…pull of some deals and do it. Go check out boards like GM TC, LS1.com, full size chevy. There are tons of us out there that think this way…
Mr. Lutz,
Since you came to chevrolet the potential for high performance went up. If not a Camaro how about a legend the Chevelle SS? Use the LS2 and it would be a hit,just do not use the bland Eurostyle of the GTO. Make it in the USA, the Camaro was not even an American car when everything was made in canada.
Mr. Lutz,
After reading the responses, I have to first address this Camaro-Chevelle issue. Afterwards, I’ll send you my original letter.
Although, not a car guy, I have to agree that GM is missing the power it once had with it muscle cars. The foundation of “detroit Muscle” is based on GM and it muscle: Camaro/Chevelle SS/Corvette and their engines. GM needs to bring back the power to GM’s ‘Tri-fector’. Why? Because GM has the best engines, and that is what makes it the best car manufacturer in the world.
They – Camaro and Chevelle SS – would be instant hits and remind the masses who the ‘big dog’ is.
Brian
Mr. Lutz,
Now, regarding General Motors (GM) being THE best automotive manufacturer in the world. Well, it is. Unfortunately, it hasn’t been living up to that fact.
There are two [overall] reasons why GM is the best.
First reason is GM’s engines. As touched on in my previous letter, pound-for-pound, GM makes the best [massed produced] engines on the road. This is based on whose opinion? GM’s opinion? GM’s customer’s opinion? Neither. Your local neighborhood mechanic, that’s who, the same ones who repair engines daily. I have heard it time and again, and I agree with them.
There is someone else that thinks GM produces the best engines in the world. Ferrari (as in Italian sports car maker), that’s who.
I read an article a few years ago that mentioned in the 1960’s (late’60, if I remember correctly) that Ferrari was looking for an engine for one of its line of Ferrari’s. It choose the Corvette engine. After inspecting, testing, and using this engine, the statement of GM’s engines being the best were made. It’s safe to say that Ferrari knows a little bit about engines, to make such a credible statement.
It is due to these engines that GM reached a peak of 52% of the market share. It is still because of these engines that GM enjoys the ‘luxury’ of losing half of that market share, while still remaining the no.1 – by a large margin over it’s nearest competitor.
Second reason: GM’s size. Believe it or not, this is the next key advantage. Due to size and volume (cars built/sold; cash flow) GM can leverage all that comes with size that others simply can’t. However, this is also where the problem lies. Why? Because GM is not leveraging its size to work smarter, instead of harder (increase production/decrease production, for example). Smarter in what way? Thinking like an upstart, that’s how. I’ll give you an example: John DeLorean.
Although it is possible to start an auto company today to [be relatively successful] competing against the Big 3, most would say not probable. Yet it is. All you have to do is find it – the right way that is. John DeLorean did – for a short time. He took the challenge, and had relative success.
Today, GM can better reach its potential. For example, just because a [GM] design department may have the ‘luxury’ of a large budget, does it mean it can’t work from a fraction of that budget. For that matter, why couldn’t the designers be paid a base salary (slightly below industry average), with pay increases and bonuses attached based of performance of volume of designs sold (a.k.a. performance pay)? Similar to commission pay for a sales person working near 100% commission pay. The greater the results, the greater the pay.
Regarding the budget issue, in order to reach maximum design output, with only a fraction of the budget you’ve had, requires creative thinking under real-world pressure. This is the same pressure upstarts face when going against established market leaders in a industry.
Personally, size is great, but leverage (as in leveraging that size) is the best. This is what Wal-Mart does, better then anyone, and is probably why it is [temporarily] no. 1 on the Fortune 500 list.
Yet if GM where to leverage its size, it is very probable for GM to:
- Gain 40% (or more) of it’s biggest (and richest) car market, the United States.
- Dominate the $29 billion aftermarket industry.
- Produce TWO entirely new lines of vehicles, at a fraction of the cost to create a single new vehicle.
- Get over 1 million people to visit gm.com, interested in owning a new GM vehicle.
- Steal the show at the next North American International Auto Show (NAIAS) – where all they will talk about is GM and its new vehicles.
- Steal the show at the 2006 Super Bowl.
- In 2006, generate more interest in GM vehicles then in any other vehicles on the planet.
- Generate PROFIT from its global advertising dollars – without selling a single vehicle.
- Develop an instant relationship with the generation of teen drivers – prior to the age of their first vehicle purchase.
- Sell GM vehicles for a higher profit margin then any other car company.
- Reach the ultimate goal: dethrone Wal-Mart atop the Fortune 500 list.
The only way GM can realize these goals is to better leverage its size. Perhaps one day GM will figure it out, perhaps not. There isn’t a lot of time left to make this happen, however. GM needs to hurry. Your [future] customers (and profits) are waiting.
Just one mans insights…
Brian
P.S. If GM isn’t able to figure out how to make the above happen, perhaps I can discuss it with you, Mr.Lutz, one day, if you are interested.
Mr. Bob “Guts” Lutz,
Customer care is the key. I was so thrilled to hear Cadillac is offering all-wheel drive for 2005, that I made an appointment with my local dealer for a test drive -when they get one. If I like what I drive, I might consider trading in my 2003 Audi Quattro someday.
But I must admit it’s going to take a lot of convincing to go back to Cadillac, after being spoiled by Audi “Quattro” all-wheel drive and Audi ownership experience -after having owned a 1986 Cadillac Seville. If Cadillac can match the Audi driving experience, the key persuader will be customer care -I wasn’t impressed that the sales person didn’t know who Bob Lutz was??!!
The fact is that dealers will treat you like royalty before the sale, but tend to discard you like a used rubber after you turn in the cash.
Bob, I commend you on attempting to have a blog. It has a good visual impression of softness, not a stern or technically severe look.
You might have someone go through the comments, which will pile up to the point of being unmanageable for a person like you who has limited time.
This person could then convey to you important
points you should respond to in the blog, since you want to, but cannot realistically respond to every post, including this one.
As a web usability analyst and blogologist, I suggest you work hard at being responsive to your blog audience, perhaps in an innovative manner no one’s thought of yet.
Beware the perception of being a “broadcast” one-way communication blog.
Drop a comment every once in a while within the comment posting threads, to let people know you’re reading them, just a few words or a single short sentence.
This sprinkling of your comments will vastly boost the perception that this blog is truly Interactive With Commenters.
Bob, I just want to know if i have to go to a Ford dealership to get a cool 2 door midrange v8 rwd vehicle? or should we all keep waiting?
The 05 Mustang does look nice, and hauls….
Just found this site..Good to see GM talk and respond to real people.
Lutz said that Chevrolet is GM’s “Big Dog”.
Why then is GM giving ALL the other GM brands
exciting vehicles…GTO…G6…Soltice…V8 Gand Prix…ALL the new Caddy’s…
You give Chevy the SSR…Too narrow of a market segment and WAY over priced…Colbalt..nice upgrade from Caviler..needs to be priced lower..AVEO..the uglist car ever to wear a Chevy name plate..Malibu..little bit bigger Colbalt..(the two look too much alike..Impala..ok car..too much road noise from front end because the way suspension is built..(needs upper & lower aframe suspension to quiten road noise..Monte Carlo..Front wheel drive..BORING CAR FOR MOST PEOPLE……
Corvette..one they do get righ most of the time..(out of most peoples price range though..
What Chevy needs…
Give the average Joe a Good Looking RWD V8 (option)Car that he can afford to by and build on if he chooses..Get rid of all the GEE_GAW crap (ON_STAR..XM Radio.Navigation radio..Comptuer reminders..(change oil)..
and let a guy buy a basic car with the options HE chooses..Get rid of the “PACKAGES”
All of the above goes for the truck line also..
Chevy has the parts on the shelf to build a KILLER Silverado SS that would be attractive and affordable..AND get MEGA press out of…
Their next missed opportunity???
A SS427 Siverado 2WD Regular Cab P/U..
A very logical vehicle as it could reduce the cost of the Corvette LS7 and generate all kinds of pubicity..
Chevy needs to look at the vehicles built in the ’60’s and very early ’70’s and how the were equiped and give us UNIQUE designs that don’t look like every other cookie cutter car out there, and offer a car with as few or as many options as the public wants..
They don’t do this and Chevy will loose more of it’s market share than it already has..and go the road of OLDSMOBILE…
Chevy owners are fiercely loyal and WANT to buy Chevy..Chevy just does not offer the vehicle they want…
After 30+ years of Chevy..my next new car is probably going to be a MUSTANG.
I’m happy to see your Powertrain guy jumping into this blog as he sees items of interest he feels he’d like to comment on.
I wish you had a little better archives list.
But the idea of other GM execs blogging in this blog is a nice idea, shows how you guys cooperate and aren’t all uptight about turf.
Chevrolet needs to bring back the Caprice, Chevelle and Camaro.
The Caprice needs to be a full-size car, and I don’t mean like the new Impala which is really a mid-size. It’s gotta be rear drive with a V8 and wide enough for a police officer to sit in it comfortably for an entire shift with a 44 magnum and a Motorola portable radio on his belt.
The Impala is too narrow to be a good police car. My brother-in-law drove one of those on duty, he said it was uncomfortable because his gun was digging into his hip and he was squeezed between the door and console. When you design a car that will be used by police, make sure all your designers and test drivers sit in it with a gun and radio strapped to their hip…for about 12 hours.
I know a lot of guys that quit buying Chevies when they couldn’t get another Caprice or Impala SS. They went to the Ford or Mercury dealer instead and bought Crown Victorias and Grand Marquies.
The Chevelle needs to be an affordable mid-size musclecar with rear wheel drive, a V8 engine and only 2 doors. Keep it simple: don’t add a lot of extra un-needed stuff to this car. Step into your wayback machine and look at the ‘68-’72 Chevelles. When I was in high school, this was a very sought after car. Getting one with a 454 big block was extra sweet!
As for the Camaro, all I need to say about that is one word…Mustang. I know guys that used to drive Camaros and Firebirds that are now standing in line at the Ford dealer for a new Mustang.
Something that a lot of people have missed and that has always been one of my favorite things about Chevy is that the designs DON’T change every 4 years. I’m still driving a 1995 S-10 because there is an existing parts base. They were plentiful and the basic platform was the same for quite a few years. We also have an Impala and like it just fine.
This is a benefit to those of us that don’t follow trends or buy the latest and greatest every 4 years. This is one of the things that keeps bringing me back to GM products. I can’t afford to replace the exhaust on a car that was only manufactured 2 years. Constant design change is one major reason I don’t like Japanese manufacturers. Nobody can work on the damn things, and parts are outrageous.
It looks like all of the people that bought Camaros in the last two years of production have posted here. I’m sure GM would still be selling them if they sold like the Mustang. Even when the Mustang was mediocre, it sold.
The pictures I’ve seen lately would indicate the GTO will have the option of hood scoops, which dramatically improves the looks IMO. I looked at them when I bought my Red Line. I may have bought one but they weren’t cutting any deals (even though they weren’t selling) and most were automatic.
Well, it’s an honor to write in here on this site!! I have many things to say n ask
1) Why did GM drop the good ole S-series? I mean those bad boys sold like crazy!! In fact I own one, an ‘03 S10 pick up xcab. I love it, too. I used to own an ‘86 but it was totaled when a deer hit me!! Damn, I miss that truck! Now all you have to show for it is those ugly Colorado/Canyons!! Whatever happened to all the S-series looking like the Blazer/Jimmy? Now you have the Trailblazer/Envoy — not that they’re bad looking!! But you don’t see the Ford Explorer and Ranger dropped now do you? In fact, they are laughing it up because they still are leading in compact pickups and SUVs because now Chevy doesn’t even have a compact to compete with (truck wise).
2) What ever happened to the legendary Camaro? I mean when the General did that, Ford was laughing to the bank when they saw that because they saw the opportunity to boost major sales of their Mustang. They do just that, because not everyone can afford a Vette, so now the lower people go and buy Ford now because of that!!
3) The Chevy Venture van, why was that dropped? I mean it’s now replaced by the Uplander! But that thing is ugly!! looks like it should be a foreign vehicle!
4) Cavalier — now that’s another one!! Dropped it for another vehicle, but for a good reason!! I mean the Cobalt is going to be a real good seller, a lot like the Cavalier was!!
5) Astro/Safari — Why is that going to be dropped? That van is great AWD or 2WD — been a strong seller for years, now it’s going to die!! But for what?
6) Chevy van/GMC Vandura — now I know they’ve been gone for years now, but why? They were great vehicles whether used for work or personal use!! But now replaced by Express/Savanna — not a bad deal because both are great vehicles!!
7) Impala/Monte Carlo — Why aren’t they rear drivers yet? I mean both are awesome vehicles, but they still are not sporty enough yet!! Whatever happened to good ole’ horsepower?
I’m a hardcore fan of CHEVROLET/GENERAL MOTORS. I was born with the “bowtie blood” in me!! But there are some things about the company I don’t understand. Why did the 5.7L get dropped, along with the 4.3 that are not in the Colorado/Canyon? Instead you used an inline 5cyl, and 2.8L 4cyl!! Tell all us Chevy fans something, why couldn’t you bring back the straight six engine? It was a hell of a lot stronger than some of the 8cyl engines, least I thought so!! Why was the 7.4L dropped? Even though it was a gas hog, it was a ball-busting engine and would never leave you hanging!!! Another thing, please tell me/us, Chevy/GM lovers that you at GM will at least leave the 4.3L in the Express/Savanna and the longest-lasting truck on the road-SILVERADO!! Another thing, why was the diesel engine dropped from the vans/box trucks? I mean not only were they tough, they made sure to never leave you hanging, plus get the job done!!
9) Why can’t you engineers over there at GM listen to us, the people, (the consumers) and not what the new trends or what Detroit wants?
10) Finally, why is buying a pickup truck so expensive now? I know that everything is more money now, but why do all these vehicles have to have all these “creature comforts”? I mean like the Silverado — it has like all this stuff to make it comfy: ps, pb, air pw, pl, cc, tilt, leather seats, Onstar, cd player, power seats, sunroof, etc.!!!
I think that all the Chevy fans out there will agree!! I mean truck prices from
Ford and Toyota, as well as other foreigns, are kicking Chevy’s ass, price wise but not in quality though. Why can’t it be like it used to be? I mean buying a pickup or any vehicle. You know like you’d go to a dealership and start from “scratch” — from the ground up Basically now if you want a vehicle, you got to take what the dealership or Detroit has to offer!! Not everyone wants that!! Some people actually want a totally base model — you know like with nothing in it!! No radio, no air no cc, no tilt, no power nothing!!
P.S. Good job on the 6.6L Duramax. If only the truck’s pricing would come down, I’d be buying a base model crew cab 4×4 diesel!!!
Basically, 80% of the people on this blog are just looking for some answers about the Camaro. Can we please just get some answers — if it’s not going to be built, then tell us straight out. Sooner or later theese guys are going to get impatient and that could mean GM loosing money to a company such as FORD.
Mr. Lutz,
Please have a look. I know you can build them. I got mine in 2002. I’m ready for more.
http://jpcustoms.com/store/customer/pictures.php
14th down on the left column. What has GMC/Chevy built since mine?
Right now Im 17, and i have owned a 1983 camaro for 2 years now. It was my dream car. I love the competition with the mustangs, the head to head, then slowly losing the sight of the mustang that is behind you. My dream is to own every generation of Camaros. Are you going to make it that easy…..4? I get to own 4? Like, come on. Not to repeat what alot of people have said, But the mustange continued, the thunerbird continued, hats off to ford for carrying on a peice of history. Look at all the people and responces, there are numerous drawings, and everything I read really got my hopes up. Until I read whats on this page. I wish I never clicked on this link. You killed the dreams of kids and adults around North America. Why. Please Bring our favorite muscle car back.
Big mistake making the Monte Carlo front wheel drive. We need an affordable rear drive car, even with a V6. The SS can have a V8.
The Impala I can understand keeping front drive, but I would like to see the round taillights. I have a feeling the new styling is meant to evoke the 1996 Impala, but if so it should be rear wheel drive with a 4 wheel drive on demand option for the Northeast.
I also agree with everyone that a new Camaro/Firebird needs to be built and should look like the earlier models, not the last bloated model.
Give us a 10 yr warranty.
Kill the rebates but keep the 0% financing.
Give us some rear wheel and all wheel drive on demand vehicles.
Get your best stylists on every job and fire the bad ones (and you have plenty).
Whoever designed the front end of the Malibu, whoever designed the interior and steering wheel of the Malibu, whoever designed the dashboard of the Colorado, whoever designed the dashboard of the CTS, whoever designed the front grills of the CTS and SRX — FIRE THEM!
Come on, man, lets see some real action and steal the thunder from the other car companies before it’s too late!
Mr. Lutz, the design work for the next generation Camaro is done, hire this kid and lets go into production!
http://www.popularhotrodding.com/features/0309phr_5camaro/
http://www.popularhotrodding.com/features/0312PHR_Fifth_Reloaded/
Mr. Lutz,
Please make the front end styling for the 2006 Chevy Malibu SS standard for all Malibus.
The current Malibu front end is boring and a little homely. The SS design is MUCH better. It’s like a totally different car.
I’m not a performance shopper, but if I could get a mid-level Malibu with the SS front styling (tamed down of course), I would head to the dealership tomorrow.
Right now the car’s getting good reviews, with the exception of styling.
Some reviewers say it “grows on you”. That’s what people say about an ugly woman with good personality. Give the Malibu a little makeover and see what happens to sales!
Mr. Lutz,
First off I would like to say that your days at Chrysler and the designs that were produced were exceptional. I believe that the future for GM sales can be turned around with the right combination. Let’s face it; GM’s latest designs are kind of an acquired taste. The new corvette is very sharp and your truck line seems to be slipping a bit. I have no comment on the rest of your platforms. I feel that the public is definitely calling for a particular product but your marketing research division is missing the boat. Some of the signs are here on this board. Lets just say an American auto manufacturer recently took a step in the right direction and I believe the sales of this particular vehicle will prove the demand. Speaking from a combined 14 years of experience in the automotive manufacturing/product design arena taking a more radical step in this direction is completely attainable through an integrated assembly line and lets just say there wouldn’t be much involved for concept styling. I hope for the best in GM’s future being an American muscle car fanatic I would like to see the Big Three back on top in any order.
Best Regards,
Drew.
In my last post I was hinting for a direction that GM should follow to make the next big automotive statement. After actually reading all the posts on this board this time, I can’t believe you guys can’t pick up on this. Forget the 1950s retro, it’s been done, forget a new super sports car you have the Vette.
Think hard now, what other decade of American cars helped create a world icon that no one could reproduce?? Everything is almost right in front of you. Remember history always repeats itself. A little historical research, Integrate a light truck chassis platform and chazaam!! GM’s got the next moderately priced big selling CAR able to accommodate the young, old, single, and married/kids.
I understand that the majority of GM’s employees aren’t car buffs, but hopefully they will pick up on this before Nissan, Toyota or some other foreign auto maker does, and we have a replay of what Honda tried to do to Harley Davidson with their American Classic edition. Good luck.
Take care,
Drew.
>Monte Carlo and Impala are key vehicles in our midsize lineup, especially Impala. The current Impala is GM’s best-selling passenger car, with over 290,000 units sold last year. That helped Chevrolet sell more cars than any other brand in America in 2004 – more than Ford, and more than Toyota.
Mr Lutz,
I really believe in order for GM to initiate any move to increase market share there has to be a new Camaro. If your going to compete with Ford you have to have a new Camaro. It would be an excellent vehicle to start GM anew and swing the attention factor back to GM…The 05 Mustang has probably been a boon to Ford. Give the loyal GM customers what their asking for…..A rear end kicking affordable muscle car. A new retro Camaro could turn GM’s fortune around. I’m sure of it……
Thanks
Kevin
I Fear no Camaro then GM has just died for me, I guess I`ll have to ride a horse to work and I do own both but I dont want to put alot of miles on my 97 Camaro and I do have alot of horse`s which I love alot but at least God will still make alot of horse`s so I`m gonna have long trips to work I guess because nothing else works for me . signed I miss Camaro`s but tire`s are cheap for horse`s.
Mr Lutz,
This is how I feel on the subject… Until GM brings back the camaro and firebird, I will not purchase another GM vehicle. I actually prefer the styling of the firebird trans ams over the camaros. I hate the fact that my buddy has purchased a new stang, and GM has given me NOTHING other than a very uninspiring GTO (if you can even call it that. Ok, so, it’s fast, but its also a car that looks like some blue haired old lady should be driving. GM has the best powerplants for sure, but the styling of the cars as of late is sooo boring that it puts me to sleep…
Build a fairly inexpensive 2 door coupe with a rwd v-8 in it… Don’t try to make it too high end…
Oh, wait, you guys already did that back in 1967….. and they sold like hot cakes.
I think the 02 camaros are the last ture muscle cars made and I have been hearing rumors on the net that the Camaro will come back in 2007, if that is ture then i can wait and not buy the new stang
New Camaro concept: Thumbs Down! Take some lessons from Daimler Chrysler’s Challenger concept they hit it right on the money. I’ll bet the production version won’t look much different and it will sell in the low 20’s. Go figure retro an amercian classic, where have we heard that before?? Oh but that will never work, we will see. The DC boys must be doing something right last I seen DCX stock PPS was looking pretty good. You still have a chance though, just not with a concept like the new Camaro.
Very nice point of view! Respect!
To anyone over at GM……..
Instead of using outsourcing as a sole alternative for price reductions in your vehicles, I have a suggestion..Get rid of the dealers or just use them for service/repairs. Actually get rid of dealers all together, and use smaller startups that are less greedy. I would much rather buy a vehicle directly from the manufacturer instead of playing the dealer price roulette game. As an example, I had bought a GM vehicle through the PEP program. The problem was the vehicle was 1800 miles away from where I lived. I talked with some Chevy dealers regarding shipping cost. I was dumbfounded…The first dealer quote was $3800.00, and after talking with over six dealers the end price I had found was $600.00 dollars. That is a pretty big span don’t you think??? Of course the higher priced dealers I spoke with, all had a better vehicle for me to buy instead of bringing the tagged car over, hence the saying of never trust a car salesman. With all the markups and behind the scenes abuse from your dealers, I wonder how many sales you are loosing as well as false warranty claims you are covering. WOW..If you’re going to “trim the fat” why don’t you include everyone?????
Just wondering…….
Mr Lutz
why won’t GM put floor shifter in some of the trucks.I will not buy another GM truck unless the shift is in the floor.