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The Power of Performance

Chevrolet Trailblazer SS
Chevrolet Trailblazer SS

Mark Reuss
Executive Director
Performance Division

Not long after I was chosen to lead GM’s new Performance Division three years ago, I showed off a couple of fantastic one-offs here at the annual automotive Management Briefing Seminars in Traverse City, Mich., – a late ’90s Pontiac Firebird and Chevy Camaro dramatically reworked to evoke their 1970s racing heritage and production styling. Shortly after, we took them to the Woodward Dream Cruise, where they wowed the crowd.

This year I’m back in Traverse City talking about our Performance Division successes. While this industry has changed a lot in three short years, our passion for creating exciting vehicles hasn’t. More importantly, our customers’ appetite for them keeps increasing, so we’ve ramped up production a bit since I shared those two extreme makeover F-bodies.

Besides the fact that we’re shipping the Pontiac Solstice to dealers this week, I’m thrilled to tell you that our first performance SUV, the Chevy TrailBlazer SS, as well as the Cadillac STS-V (469 hp) and XLR-V (443 hp), recently posted record times at N√ºrburgring – under 8.5 minutes around the track with a GM driver behind the wheel. More than 15 of our Performance Division employees are trained to drive at the famous German racetrack – talk about putting your career in high gear.


The TrailBlazer SS joins eight other Chevy SS production vehicles for ‘06 (including the return of the V-8 to Impala), two from Saturn (Ion and Vue Red Line), three from Cadillac and the Pontiac Grand Prix GXP. Even though many of these vehicles sell at a very competitive price, they all receive significant chassis and powertrain upgrades. We’re not going to put a ‘performance’ badge under the hood of a vehicle unless it performs.

Tuners are going to love the Cobalt SS Supercharged, and its 205-horsepower, race-proven Ecotec is going to give the other players in this market a real run for their money. Enthusiasts can buy a Cobalt SS right off the lot, or they can buy a base coupe and customize it, using our supercharged model as inspiration.

I think you can tell I’m having a lot of fun these days, yet before you think the Performance Division is just GM’s toy department, we are paying our own way to the track: Record runs at N√ºrburgring stir my soul but it’s profit that supercharges our leaders and stockholders. In 2004 the GM Performance Division sold nearly a quarter of a million units at a substantial profit.

Sales are always a great affirmation that we’re doing the right thing. Another will be 20 years from now when I’m standing along Woodward watching the vehicles we’re developing today take their place alongside the rest of the classics. In the meantime, take a test drive and tell me what you think.

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