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World Keeps Getting Bigger for Chevrolet

Chevrolet Captiva
The Captiva compact SUV is new to the European, Asian, Latin American and Australian markets this year.

By Dee Allen
Staff Director
Global Product & Brand Communications Integration

Say “Chevrolet” in the United States, and people think of everything from a turquoise and white 1957 Bel Air to a 2006 Corvette Z06; from a heavy duty Silverado to an Aveo. What most people don’t think of is Chevrolet’s global expansion: in China (up 180 percent in first-quarter 2006), Venezuela (up 57 percent), Italy (up 33 percent) and Brazil (up 26.8 percent).

How is Chevrolet doing it? With great cars and trucks designed and manufactured around the world – in Canada, Brazil, Thailand, Russia, Mexico, the United States and elsewhere. An especially big boost has come from Chevrolets manufactured in South Korea at GM Daewoo. There, Chevrolets such as the Aveo, Matiz and Epica have made GM Daewoo the second-largest Korean auto manufacturer in April and contributed to a 27 percent increase in production in 2005.


We’re looking forward to continuing this positive trend with new or redesigned Chevrolets, including the new Spark, the new Captiva (pictured here) and the updated Aveo – all scheduled to be introduced in a variety of markets this year.

Chevrolet has stood for expressive value since the 1912 model year, when some 2,999 (couldn’t they have sold just one more?) were sold in the U.S. Today, a Chevrolet is sold every 7.5 seconds somewhere in the world, and every three days Chevrolet wins another award. Oh, and they also race to victory lane from NASCAR in Daytona to the 24 Hours of LeMans.

America’s brand has gone global. Who woulda thunk it just a few years ago?

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