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August 10, 2006
Give the People What They Want
Rick Wagoner and the new Camaro.By Bob Lutz
GM Vice Chairman
Ever since we launched this blog over a year and a half ago, a few recurring themes have peppered your comments and feedback, and perhaps one more than any other. For a while there, it seemed like Fast Lane would turn into "All Camaro, All the Time."
We'd post something about fuel economy; someone would respond by telling us to build a new Camaro. We'd write about the latest J.D. Power Dependability Study; someone posts about missing Camaro. Our revamped value pricing system? Camaro. A brand-new GM rollover testing facility? Camaro.
And this was before the 2006 Detroit show when we unveiled the new Camaro concept! That just intensified the drumbeat.
As you probably know by now, the Camaro program has been approved for production, as Chairman/CEO Rick Wagoner announced at the annual industry Management Briefing Seminar in Traverse City, Mich., this morning.
I'm not going to tell you that Camaro is happening because the blogosphere demanded it; that would be disingenuous. But I will tell you that the enthusiasm shown for Camaro in this forum is a shining and prominent example of the passion that exists for this automobile, and we thank you for sharing it with us.
I'll also tell you that we're going to deliver a car worthy of that passion. We'll follow the formula for providing a beautiful and compellingly styled car that, depending upon which engine and what options are chosen, will also be extremely affordable. No matter what the combination, Camaro will absolutely offer tremendous value for the money.
While this is indeed the return of an American icon, I think what sets us apart is that we didn't slavishly go back to the old 1969 Camaro styling. We took the essence of that its DNA and styled a completely modern car around it. In other words, it looks like a '69, but it doesn't look like a '69.
Its appeal will go well beyond just those people who are fans of the '69. We love those people and their enthusiasm, and we want the car to appeal to them, but also to a broader audience. It has to appeal to people who have never even heard of a Camaro. Outside certain age groups, and outside the United States, people have to look at it and see a beautiful car, period. If we are too literal in our interpretation, then we would fail to be relevant to a lot of people.
Camaro's beauty will apply to its performance as well. It will be a sensational chassis, a variant of our all-new global rear-drive architecture engineered in Australia, our center of large RWD expertise. (Design work will be done in the U.S., making Camaro a product of our now truly global product development organization.) The new RWD architecture is designed for optimum steering, ride and handling, vehicle dynamics and safety. In terms of chassis excellence, we will be completely "no-compromises."
It will be an absolutely premium-feeling RWD muscle car at a very attractive price, and I predict it will drive huge volume for Chevrolet, and be a big image boost for the brand and for GM.
I also predict that you will tell me in no uncertain terms whether you agree with that assessment, and I further predict I will read a lot of posts with the word "Firebird" in them. Love that enthusiasm!
For more on the Camaro announcement, take a look at the official press release. To see more photos from the official announcement, check out our Flickr galleries as well as our FYI blog for some special Photos of the Day.
EDITOR'S NOTE: Today GM held a Camaro rally at the Vehicle Engineering Center in Warren, Mich. Check out the photos over at Flickr.
Posted by Lutz at August 10, 2006 08:22 AM
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Comments
THANK YOU BOB AND RICK!!!
FINALLY!!! OUR FRIEND IS BACK!!! WE KEPT THE FAITH!!!
Posted by: Purple 92 SS at August 10, 2006 10:33 AM
Thank you!
Posted by: Jim Irace (Jim85IROC) at August 10, 2006 10:46 AM
Thank you GM (Rick, Bob, RedPlanet, et all.)for igniting our passion and then bringing it to life!
Posted by: Erik at August 10, 2006 10:49 AM
Bob,
I hope that you deliver on your promise of 30+ MPG for at least one of the V8s. I also hope that one of the V8s doesn't require Premium. That is exactly the reason why I didn't buy the Grand Prix GXP,GTP or the GTO. Even though I am a huge fan of all of them. Please tell us you have a Pontiac up your sleeve!
Posted by: JKujo at August 10, 2006 10:55 AM
WOW... never thought I'd actually see it, even though I kiss my die-cast 69SS almost every morning in hopes that the car would return.
Thanks for making SOOOO many of us fans' dreams and wishes come to fruition. I've heard quite a few people clammoring for the F-bird as well..... It's alll going to snowball from here out.
Is it 2008 yet???
How about now??
NOw????????????
man, where's the time machine!
Posted by: Brian Huber at August 10, 2006 10:59 AM
Godspeed. Two things: make it light and get it right.
One more thing... make sure we can actually buy one in Canada. I'm still upset over the GTO.
Posted by: tholland
at August 10, 2006 11:10 AM
Bob and Rick,
Looks like my new '06 Mustang will be headed to one of your Chevrolet home used lots!
Thanks guys!!! I was not sure you would bring it. I can't wait to do the deal!
Posted by: Tom W. at August 10, 2006 11:14 AM
As the past owner of two Firebirds, one Turbo Trans Am & one Z28, all I can say is THANK YOU for listening and bringing back one of your most popular cars!
Posted by: Tim at August 10, 2006 11:15 AM
Good choice.
However, make sure you do this right. "Muscle car" does not mean "low tech". This car needs independant rear suspension, a very nice interior and small panel gaps. The muscle car heritage that everyone is fond of recalling is not due to a live axel, etc, but in spite of these characteristics.
Congrats on the choice to build this. Just do it right.
Chris
Posted by: Chris at August 10, 2006 11:18 AM
FIREBIRD. Congratulations Camaro enthusiasts! I believe Camaro will be a huge success. However, consider this-and I'm sure you have- although the cars had obvious similarities, Camaro buyers and Firebird buyers are not the same. You can not assume that a Firebird personality will be compelled to drop 25k-35k on a car that doesn't quite suit them...
Your brands are your strength and some of the recent product is demonstrating that the 'ol General is fully capable of differentiating platform sharing product and DOMINATING a segment (Solstice/Sky anyone?) The new trucks are also a good example of this progress.
So, BRING IT BACK. Give us a Firebird with bold PONTIAC styling and the performance to back it up.
For 35 years these cars fought side by side, brothers in arms. You've given Pontiac a Sol, now give it it's SOUL back!
Trans Am. Superduty 455. WS6. There's equity there-and plenty of it. If those don't send a chill down you're spine, then you probably drive a Camry. Don't be scared of Mustang. You can not just compete, but DOMINATE with Camaro and Firebird. The time has come again...
Posted by: Hoodshaker at August 10, 2006 11:21 AM
THANK YOU BOB AND RICK!
WOW 2009 is FAR!! Help!!
Posted by: Phil at August 10, 2006 11:27 AM
THANK YOU Bob!!!
I didn't cry as I did during the unveiling, but I am alomst literally speechless.
Thanks again.
And yes, I will buy one.
Aria
Posted by: AB at August 10, 2006 11:33 AM
Mr. Lutz,
You have made me proud to be a GM supporter and long time proponent of a new Camaro. I knew you, and all involved (Scott Settlemire, Ed Welburn, Tom Peters, Sangyup Lee, Steve Kim, Vladimir Kapitonov, Ann Asensio, Michael Simcoe, Jeff Perkins, David Rand, Rick Wagoner etc etc) would not let us down. I congratulate all involved.
And now, taking your bait...
Firebird.
Keep up the good work. ;-)
Posted by: Ted Krygier at August 10, 2006 11:37 AM
Mr Lutz,
Thank you for bringing back my car !!!
Please make sure a convertible will follow shortly after the launch of the hard top !
Please make sure the dealer do not price gouge,
I NEED to add one to my portfolio !!
Posted by: Rick Klein at August 10, 2006 11:39 AM
Great news for sure!!!
So what's the chance of having a very late 2007 model? 1967/2007/40 years.
I already have a 2001 Camaro SS M6 and once the new Camaro comes out and you guys offer a BIG engine (LS7), I will be buying one. I already have approval from my wife! lol
Build it here in the good ol USA and offer many options. Having more choices/options will sell more cars.
Posted by: Bill Wright at August 10, 2006 11:53 AM
Why 2009??? Since the Autoshow, you're telling me its going to take 3 years to get this on sale? By then, the market might have moved on to something else. It needs to come out sooner than this GM. Even the Challenger is coming out before the Camaro, gees!
Posted by: Chad C at August 10, 2006 12:01 PM
Very exciting!! The Camaro isn't for me, but I think GM should build it and it will be a huge success.
For others who need a different kind of coupe, how about the Buick Velite???
Build it, please!
Posted by: jg at August 10, 2006 12:07 PM
I love you Bob!!!!
BTW....Firebird!!!!
Posted by: Chris Fontanini at August 10, 2006 12:07 PM
To Bob, Scott, Rick, Tom, and everyone else at GM:
THANK YOU from the bottom of my heart for bringing our car back! :)
We can't wait for 2009!
What a GREAT DAY for us enthusiasts!!!!!!
Posted by: Tim De Young at August 10, 2006 12:08 PM
Love the Camaro, more each time I see it. Please make a beautiful interior that doesn't look like it came from Kmart's bargain shelf, and give it class leading fuel efficiency.....or better.
And I agree with the previous post: no live axles! Performance in the 21st century can't be only about big engines.
Posted by: GeorgeMia
at August 10, 2006 12:10 PM
good to see the Camaro brought back too life and your commitment to making it an excellent driving car. I hope it will have some Corvette blood in it (hydroformed rails?). Please try to keep it on the lighter side say no more than 3400lbs.
Posted by: Paul Eccles at August 10, 2006 12:14 PM
Go for it! Please, please do not change the body design. Even the rearview mirrors. It looks fantastic.
It must be fuel efficient for it to be successful.
Posted by: Phil W at August 10, 2006 12:15 PM
2009 is a long time to wait. I hope the car isn't as big or heavy as today's GTO. Something a little smaller and lighter would be nice. In my opinion, the concept that fit the Camaro size better was the rwd coupe/sedan platform of Holden Torana. Cadillac could have a true 3-series fighter and it could spread to give Pontiac something to replace the rebadge G5. This smaller chassis would probably be better suited to a Camaro and possible Firebird, while the Zeta/VE would be suited for midsize/fullsize cars.
Posted by: Chris at August 10, 2006 12:30 PM
Good job, this is just what Chevy dealers need to have on their lots. Any chance of bringing it to market sooner?
While I am happy for anyone who is passionate about Camaro's, how about giving those of us that drive Fiero GT's, Grand National's and Bel Air's what we want? No doubt that GM can build kick *** cars when they want to. How about it?
Posted by: gtjeff at August 10, 2006 12:30 PM
Excellent!
My only concern is the weight, please keep it under 3500 pounds. I will be in the market for a new ride in just about two and a half years; and there is a reason for that!
Good Job.
Posted by: Joe Gakenheimer at August 10, 2006 12:44 PM
GTO.
That's great news!
GTO.
Now if the GTO would be restyled, but keep the interior and great handling, GM would have two sales winners. :)
Posted by: NedKelly at August 10, 2006 12:48 PM
That's great news for Chevrolet and Camaro fans. What do you have for Buick fans? Hurry up with Enclave! Where's a "halo car" for Buick? How about a smaller Buick?
Posted by: Christopher Popa at August 10, 2006 12:50 PM
Bob and Rick,
This truly is a great day GM and Camaro enthusiasts, and hopefully NEW Camaro buyers! I would like to see the Firebird/TA also. But more then that the car needs to come sooner. Please fast track it to production! We're loosing sales to the Rustang as we speak!
Posted by: JMaher at August 10, 2006 12:50 PM
Wow I had been wondering if this was actually ever gonna happen and it finally has thank you Bob Lutz and GM for making this happen. Oh and...Firebird...hahah while I am looking foward to buying the new Camaro the thought of a new Firebird would have me first in line for orders, I agree with what another poster added that Camaro and Firebird were brothers in arms, indeed they were so now its time to start the Firebird rants. BRING BACK THE FIREBIRD!
Posted by: Mauricio at August 10, 2006 12:54 PM
FIREBIRD,FIREBRD,FIREBRD,FIREBRD,FIREBRD,FIREBRD,FIREBRD!
Okay, now that that is over with.....HALELUA!!!! and to think I was telling everyone that it was going to happen, got discouraged at the lack of any word from GM, and ended up spending my "camaro" savings on a torrid red on red m6 ls2 GTO!! now I love that car so much I know I won't trade it for a camaro. unless the camaro is everything the GTO is and more!
Also, what’s this I hear about a new 08-09 GTO?!?!? while I thought I’d never outgrow my T/A, camaro fantasies, I find that after living with the GTO, I rather love the idea of a big manual low 13sec well appointed "true" 4 person coupe. I have a kid now, and though I figured he could suffer in the back of an f-body in his younger years; after shuttling him around in the relatively spacious and comfortable rear of my GTO, a traditional 2+2 just won't do. I hope the new GTO is at least as spacious as the current one! because that’ll probably be my next ride, or the new RWD Impala, or the RWD G8, or maybe a used CTS-V!! WOW!! I NEVER thought that I’d have the dilemma of choosing what new and exciting GM v8 performance car to buy next!!
Posted by: ellis at August 10, 2006 12:58 PM
Awesome. It’s great to see that the Camaro is finally going back into production.
Have you decided where it’s going to be built yet?
Posted by: Benjamin Howard at August 10, 2006 12:58 PM
FIREBIRD!!
Well, you asked for it. Please help revive Pontiac with a new Firebird as well. I currently own a 99 Z28, but have owned hardly anything but Fbodies since I started driving 18 years ago. Since then I've owned 3 Camaros and 4 Firebirds. That's one thing I've always liked about the Fbodies. I had a choice between the Camaro and Firebird.
Either way, I'll be one of the first in line when the new Camaro comes out in my area. Thanks for bringing it back!!
Posted by: Brandon at August 10, 2006 01:01 PM
Congratulations on the Camaro! It is going to be a great car! don't change a thing except get it to market faster!!! The Holden
VE Commadore is out in AUS already. You need a "Skunk Works" type enviornment to push the production development.
Thanks again
Doug
2000 Camaro SS conv.
Posted by: doug at August 10, 2006 01:14 PM
Did you guys read the press release? They clearly state it will have an IRS. As for the interior, I dont think GM does dime store interiors anymore. You shouldnt have to worry, they have plenty of time to get it right.
Posted by: sheth at August 10, 2006 01:14 PM
Thank you. Thank you, thank you, thank you.
Please, take your time. Do it right. I'm willing to wait a while longer to ensure the car is perfect in every way. It isn't worth rushing to market if it means it's not just right, so please take the time to do it right.
Once again--and I can't say it enough--THANK YOU.
Posted by: Jim R at August 10, 2006 01:23 PM
I to would like to thank you.
Posted by: Kenny W at August 10, 2006 01:34 PM
No Firebird. We need a standout knockout performance car call GTO for Pontiac. But this time DO IT RIGHT!
Posted by: jon at August 10, 2006 01:36 PM
Fantastic news! Good for GM!
This is a car that I will buy for sure, I hope you decide to offer a pumped up version to compete with the Shelby GT500.
Only concern is the timeline, 2009???? That is a long ways away! Is it really going to take 3 full years from concept to production? Here's hoping that we will see it sometime much sooner!
Posted by: Mike at August 10, 2006 01:41 PM
thank you bob
Posted by: jnaggs at August 10, 2006 01:47 PM
We need this car in 2007 not 2009. 3 years after seeing the car is just way to long. I was hoping to by a 40 anniversary model.........well thanks for finally bringing this iconic car back for us to enjoy, just wish it was sooner.
Posted by: Andy at August 10, 2006 01:49 PM
Great news Bob, Thanks for listening! Keep up the good work!
Posted by: Franknic at August 10, 2006 01:55 PM
All I can say to you Bob is thank you. It's guys like you, Ed Cole, Jim Perkins and the likes that make me proud to drive Chevys and, as a 4 time Camaro owner, really for #5!
Posted by: Craig at August 10, 2006 02:01 PM
THANK YOU SO MUCH
Posted by: Paul at August 10, 2006 02:04 PM
IF
there is a Firebird version (I have owned two)
THEN
please please please please please please please show some taste and restraint. Pontiac was recently cured of plastic cladding etc. The Firebird should not look like those so-called 'rice burners' - it will need to be restrained while hinting at the beast within - not screaming it out. Think adult, not teenager.
This all fits into the category of enhancing the brand vs. diminishing it. This is important in the long term.
Chris
Posted by: Chris at August 10, 2006 02:17 PM
IT'S ABOUT TIME. THANKS.
EUGENE MAMMOSER
Posted by: EUGENE MAMMOSER at August 10, 2006 02:22 PM
Thank you.
Did you say Firebird!?! Now that would be a dream come true. I miss my 1987 Firebird Trans Am. I'll make sure that start saving now for the upcoming Firebird.
Posted by: Chaz at August 10, 2006 02:25 PM
Love the car, a dream come true. I have been looking forward to this as many of you for a long time. Now that being said It is totally absurd were going to have to wait 2 1/2 years if not more for this. I don't know if many of you have done the math but that is how long it will be. That’s way more than 3 years from initial concept work to production. So much for Mr. Lutz saying the camaro is too special to take 3 years to bring to market, and that they would expedite the cars release. Now I do want a quality job but what will it take to maintain that and still move up production more than a year? Double , tripple the work force on it? Just do it. So much for pleasing the customer. That’s also hoping there won't be a shortage due to the high demand or holding off due to dealer markup trying to ream you. I guess it is bitter sweet and GM does not care about the emotional tug-of-war they have put many if not all of us thru. Thanks for bringing it back now I’ll go cry my tears of joy and disappointment, I'll take turns.
Posted by: RAUL PIMENTEL at August 10, 2006 02:34 PM
It's not your DADDY's OLDSMOBILE. Bring back my 442. I am getting in line for the Camaro if it is priced right. I own a 1992 Camaro and bought it brand new. I have been waiting until GM started this concept in order to "Save my Pennies and Save my Dimes". now I want to giddey up, like a 409....... Although I still love my 1971 Oldsmobile Cutlass 442..... I would race it against my Camaro any day.
Posted by: Patrick at August 10, 2006 02:40 PM
Your the man bob! I ve been waiting since 2002 to hear this...but I never lost faith. Long live GM, Chevy, And the Camaro.
P.S. Ill be first in line at the dealer to get my shiny new Camaro...Thanks Again BOB!!
Posted by: Gabe Rupp at August 10, 2006 02:44 PM
I agree with Chris above, regarding taste and restraint. Above and beyond that, however is the need to resist the temptation to 'badge engineer' a version for Pontiac. IF, I say IF, there is a Firebird in the future, make sure it is a distinct vehicle. Shared components are fine, but clones with vaguely different cosmetic differences will only beg the question - 'why bother?'
Take your time and do it right.
Posted by: Inchworm at August 10, 2006 02:54 PM
Way to go GM congrats, now lets get real on the date, you are talking over 2 years away - some of us 'OLD' folks cant wait that long...
Posted by: BRE at August 10, 2006 02:57 PM
How about sneaking in a Nova
SS
Posted by: Nova Bill at August 10, 2006 03:56 PM
Great news, Bob! Just one piece of advice: Get a demanding Chief Engineer and do it right, like the Corvette !!
Posted by: Jim at August 10, 2006 04:01 PM

