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GM’s Doing as Much as Any Automaker to Reduce Oil Dependence

(Editor’s note: Journalist Derrick Jackson of The Boston Globe recently attacked Detroit’s automakers in his syndicated column. Below is our response. We submitted this to the Globe, but the newspaper declined to run it, citing its policy of not accepting op/eds that respond to Globe columns. The Globe did run a much shorter version of this response in their letters to the editor column Saturday (Sept. 16). We asked that they include this blog’s address at the end of the letter, so their readers could see the full text. They declined. The Miami Herald also ran the Jackson column, and also declined to run our response. Fortunately, our blogs give us a chance to give you the full story, from our point of view, and expand the debate beyond the Globe’s op/ed page. Let us know what you think.)

By Steven J. Harris
Vice President, Global Communications

If Derrick Jackson truly believes that you can learn “everything you need to know about American automakers” by reading four newspaper clippings, perhaps he should consider another line of work. That kind of half-baked research leads to half-baked columns, like the one The Boston Globe published Sept. 2.

General Motors is working hard to build a stronger America that’s less dependent on oil, and we’re making significant progress. What we don’t appreciate is the kind of cynical propaganda that Mr. Jackson has engaged in recently, which seeks to portray Detroit automakers as buffoons and our Japanese competitors as flawless. It’s almost as if he wants the U.S. auto industry to fail. Why?

We agree with him that this nation needs to reduce its dependence on oil. GM is doing as much or more than any automaker to address this issue, from making our gasoline engines more fuel-efficient with new technologies, to producing cars and trucks that can run on ethanol-based fuel, to investing heavily in hybrid and fuel-cell powertrains.

GM also is well-positioned for the shift to more fuel-efficient cars and crossover vehicles. In fact, GM offers more vehicles that are EPA-rated at 30 mpg or better on the highway than any other automaker. More than Toyota, Honda or Nissan.

So far this year, Americans have bought more than 865,000 of our 30-mpg-or-better cars. Our new full-size SUVs that Mr. Jackson disparages also are selling well, in part because they have better EPA highway-mileage estimates than any of the competing SUVs offered by Toyota, Nissan, Mercedes-Benz, Lexus and Ford.

Here are some other pertinent facts that Mr. Jackson chose to ignore:

  • Last year’s top-selling subcompact was the fuel-stingy Chevy Aveo, and an all-new ‘07 Aveo sedan has just debuted. Honda and Nissan just recently entered this growing segment, and Toyota just re-entered it after pulling its previous entry out of the U.S. market due to poor sales.

  • The recently introduced Saturn Vue Green Line hybrid offers the best highway fuel economy of any SUV (EPA rated at 32 mpg) at a price significantly less than its hybrid competitors. The Vue is one of a dozen hybrid vehicles that GM will launch in the next few years.
  • GM has put 478 GM-powered hybrid public transit buses on the streets of 39 cities in the United States and Canada over the past few years. They’re saving thousands of gallons of fuel every week.
  • GM recently announced a new V-8 turbo-diesel engine that will improve engine fuel efficiency by 25 percent for our future light duty trucks sold in North America.
  • GM is investing heavily in the one technology that promises to end our dependence on oil forever: fuel cells. We’ve made incredible progress in driving down the cost of this technology to make it practical. We just announced plans to build and deploy a demonstration fleet of more than 100 Chevrolet Equinox fuel cell vehicles starting in fall 2007.
  • GM has put more than 2 million vehicles on the road that are capable of running on E85, and is working with distributors and government to increase the number of service stations that offer this ethanol-based alternative fuel.
  • Toyota’s growth in the United States over the past decade has come primarily from expanding its vehicle lineup into the pickup and SUV segments that Mr. Jackson finds so offensive. In many of those segments, Toyota’s offerings get worse mileage than GM’s. Toyota also is building a new plant in Texas to build more full-size pickups, not more hybrids.
  • The new Chevy Camaro will join the Ford Mustang and Dodge Challenger in the well-established performance car segment. As much as Mr. Jackson may find no appeal in a stylish, high-performance coupe, millions of Americans do and have passionately urged GM to bring back the Camaro. We would be foolish not to meet that demand. By the way, Honda and Toyota apparently agree: Both Japanese automakers reportedly are working on their own high-performance sports cars for the U.S. market.
  • Mercedes-Benz, Toyota, Lexus, Nissan and Land Rover also offer full-size or large luxury SUVs. They do so because there’s significant demand and these are some of the most profitable vehicles in the U.S. market. For those with large families and a boat or trailer to tow, the Chevy Suburban is practical option. You can’t tow a boat or haul a family of six with its camping gear in a Toyota Prius.

Ultimately, consumers decide what they will buy based on their own calculation of their needs, desires and budgets.

For those who want fuel-efficient small cars, GM offers them. For those who have a need for a full-size SUV and want the one that has the best fuel economy and can run on E85, we offer those. For those looking for a hybrid, we’ve got those, too.

If all Mr. Jackson is seeing from Detroit are “metallic mastodons,” perhaps he ought to get out of his office and visit a GM dealership. Or at least read more than four articles. He might find it enlightening.

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