My Way or the Highway
By Doug Herberger
GMNA Vice President, GM Service and Parts Operations
When’s the last time you were told as a customer, “Sorry, we don’t do it that way,” or “We can order that for you, but it will take about six weeks?”
Unless you’re being offered one of those rare, hot commodities where you are willing to wait, these answers just won’t cut it. If you’re like me, you just won’t do business there anymore.
In the last two decades many of us have found that time is becoming more and more valuable. With the demands of work, family and friends increasing in time and priority, many folks would agree: I don’t have the time or energy to fight over getting exactly what I want when I fork over hard-earned cash to any merchant.
So I say, “From now on, it’s my way or the highway.” To a certain degree, car and truck buyers should expect no less when they purchase one of our great GM products.
