February 2nd, 2007
Business
By Brian McVeigh
General Manager, Fleet and Commercial Operations
I’m out in Las Vegas at the annual conference of the National Automobile Dealers Association — some of the most important people in our business. It’s always great to be with our dealer partners, because they aren’t shy about sharing their opinions with auto manufacturers. Plus they get direct input from car buyers. Today, General Motors North American President, Troy Clarke, was able to deliver some great news to them that will help improve car buyers’ opinions of GM vehicles.
Read the rest of this entry »
February 2nd, 2007
Auto Shows
By Alicia Dorset
Blog editor
Make sure to check out FYI for this month’s calendar, featuring product reveals from the 2007 NAIAS, as well as a link to Flickr to download it.
February 1st, 2007
Cars & Trucks
By Ed Peper
Chevrolet General Manager
From the very beginning, I stressed to our marketing team and communication partners just how important a successful launch of the 2007 Silverado would be to GM. And after many months of research and concepting, the campaign they delivered surpassed even my high expectations. As a matter of fact, “Our Country, Our Truck” has been one of the most talked-about advertising debuts of the year.
However, it wasn’t just in the advertising campaign that I challenged our team to display their creative energies. To meet the needs of information-hungry truck buyers, we created new marketing tools, such as a 24-page customer onsert and a special web overview on caranddriver.com. But the most in-depth and innovative advertising tool we created was a 28-minute video tour of the new benchmark in full-size trucks.
Read the rest of this entry »
