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Fear and Loathing in Denver

By Greg Martin
Director, Policy and Washington Communications

My apologies for the title. As a Hunter S. Thompson fan, I couldn’t resist the play on words upon my return from the Democratic National Convention. And yes, at times the week took on a level of surrealism that matched one of the gonzo-journalist’s great books. At one point, as the elevator doors to my hotel opened to drop me off at the lobby, I was staring face to face with actor Sean Penn. While I wanted to congratulate him on his adaptaion of Jon Krakauer’s book, “Into the Wild,” the only intelligible thing I could manage was, “Oh, you’re Sean Penn.” And, if there was a cause to be advocated, it was on display in Denver. From Code Pink to PETA to the assorted bandana-masked anarchist, they were there. Regardless of your political leanings, the street and convention scene was an affirming testament to our nation’s exercise of democracy and free speech. Also, the city and its police force deserve high marks. The Denver-based volunteers were helpful, gracious hosts and, despite the level of security, the police demonstrated great patience and restraint…they were always nearby but at a distance to allow whatever protest was occurring to run its course.

I was fortunate enough to attend the Democratic Convention because I’m the GM spokesperson on public policy issues and we were the official vehicle provider for the convention. We’re also the official vehicle provider for the Republican convention in Minneapolis. We’ve been providing vehicles to both conventions since 1980, but this time was especially important as we showcased a line up of hybrid and alternative fueled vehicles. In Denver we had 450 vehicles, of which 300 were hybrids (a mix of the 2-mode hybrid versions of the Chevy Tahoe, GMC Yukon, Cadillac Escalade and the hybrid versions of the Chevy Malibu, Saturn Aura and Saturn Vue) and the remaining 150 were flex-fuel vehicles running on E85 ethanol. In an interesting twist, the E85 was produced from beer waste donated from Molson-Coors.

Much of my time was spent talking about our product strategy and offering consumers more vehicle choices that can take us from Gas Friendly to Gas Free. One reaction that I got was surprise that GM offered so many hybrid models. The other reaction was high praise for the Malibu, Aura and Vue. Many were also impressed with the 2 mode hybrids that were usually filled with seven people and luggage – all the while getting gas mileage comparable to a Toyota Camry. The flex fuel vehicles also got a workout during the week. Most people want to fill their tanks with something other than gasoline and wanted to know why there weren’t more ethanol pumps. A few, once they heard the ethanol was produced from beer waste, were willing to do their part to contribute to sustainable energy (with a designated driver, of course).

The remainder of the week I spent answering a steady stream of media questions about an issue that’s starting to garner considerable attention: direct, federal low-interest loans to the auto industry. As you would expect, many started off with, “Why do you need a bailout?” Let me explain what this program is and isn’t.

This program is not a bailout but an incentive for the auto industry and its suppliers. Its purpose is to get advanced technology vehicles on the road as quickly as possible in order to help the country meet its energy goals–and that’s exactly what we’re going to use it for. The program, officially called the Advanced Technology Vehicles Manufacturing Incentive Program (yikes, that’s the last time I’ll type that out fully) offers direct government loans (which we have to repay) at reasonable rates and was a part of sweeping energy legislation that was passed in December 2007. The reason this program was included in the law is because Congress recognized up front how critical the auto industry and new technology would be toward meeting the nation’s goals toward greater energy security. On that front, GM has a compelling product story to tell. And that’s where our line up of convention vehicles really helped. As I mentioned, people were surprised at the variety of advanced technology vehicles we offer, and there’s a lot more of that where that comes from…from 20 hybrid models in 2012 to the Chevy Volt to hydrogen fuel cells, I wonder if our engineers and technical types ever sleep. In the end, we have the products that will ensure that we’re here to stay. Under ideal circumstances, we know what our challenge is. Unfortunately, factors that are external to the auto industry compound that challenge (in other words, the current economic climate is really ugly out there). That’s why this existing program can really help us to keep moving full speed ahead.

Maybe I’m still infected with a sense of promise having seen how our country peacefully transitions its government. So, on that note I’ll close in the same spirit. This existing incentive program can help all of us in this way: We’ll succeed; consumers will get more efficient and cleaner vehicles sooner; the country will use less imported petroleum; a key component of the nation’s economy is strengthened during an economic downturn; and, we’ll develop new technologies in the U.S. rather than overseas. Now, it’s on to Minneapolis.

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