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Communities getting “plug-in ready” for the Chevy Volt

By Britta Gross
Electrical Infrastructure Commercialization

From the growing media attention, you might expect that automakers could easily sell every electric vehicle they can make. But cars don’t necessarily sell themselves, especially with new, unfamiliar and often expensive technology. Our best chance of successfully making the transition from gasoline-powered vehicles to electrically-driven vehicles is to work with communities to help them become “plug-in friendly.”

We’ve already started doing this in cities like San Francisco, Washington, D.C. and some other forward-thinking communities. And yesterday, Rocky Mountain Institute launched a similar initiative called Project Get Ready that outlines many of the same things needed for communities to get involved to become “plug-in ready.”

We know that many Volt drivers will never require a public charging infrastructure, instead depending on the Volt’s range-extender to carry them any distance beyond its electric vehicle range. But public infrastructure is very important for those who live in apartments or houses without garages where they can’t simply plug into a household outlet for a full charge.

San Francisco, whose residents tend to be early-adopters of new and green technologies, is a prime example of a community in need of public infrastructure. This makes their news last week about a broad coalition of Bay Area municipalities joining them to create “plug-in friendly” communities for electric vehicles like the Chevy Volt all the more visionary. Their collective efforts to quickly put in place enablers such as HOV-lane access and consumer-friendly electricity rates and public charging stations will go a long way towards helping consumers and fleet operators become more comfortable adopting plug-in electric vehicles for their daily use.

Organizations like Rocky Mountain Institute – and communities like San Francisco – are helping to create a roadmap for regions around the country to become “plug-in ready,” but they can’t do it alone; and neither can GM. These steps demonstrate that if the right people work together – automakers; local, state and federal governments; EV enthusiasts and advocates; and technology companies – we’ll pave the way for a smoother transition from vehicles powered by petroleum to plug-in electric vehicles powered by clean, domestically produced electricity.

I’m interested to hear your thoughts and questions, so please join me on Twitter @GMblogs later today at 3:30 p.m. Eastern time.

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