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GM Total Confidence — Rally On!

By Mark LaNeve
GMNA Vice President of Vehicle Sales, Service and Marketing

Look, we know it isn’t easy out there right now. We are all struggling to get back on track and regain our confidence, basically America needs a rally. We’ve been down before and rallied back strong – just like we did with “Keep America Rolling.”

So, in that spirit, today we’re helping our customers rally back by launching “GM Total Confidence.”

Basically, America’s best coverage just got better, with two new features to help protect your paycheck and vehicle investment.

First, with our new Automatic Payment Protection, you no longer need to worry about losing your car if you lose your job. GM Total Confidence will cover your car payment for up to nine months on new vehicle loans or leases – up to $500 per month – if you lose your job involuntarily in the first 24 months of ownership. Plus, we all know it’s a lot easier to find – and keep – a job when you have wheels.

Second, GM Total Confidence protects your investment with Vehicle Value Protection, which offers up to $5,000 in assistance in the unlikely event customers might be “upside down” on their trade-in within the first six years of purchase. Vehicle Value Protection covers the difference between what you owe on your loan and the NADA Retail value of your used vehicle, up to five grand. It’s that easy.

Of course, we’ll continue to protect your vehicle with our fully-transferable five-year 100,000-mile limited powertrain warranty. And, we protect your family with our complimentary one-year subscription to the OnStar ‘Safety and Security’ Package.

It’s GM Total Confidence with a rally attitude.

The program covers all new vehicle loans and leases from Chevrolet, Cadillac, Buick, Pontiac, Saturn, HUMMER and GMC. (Note: GM Total Confidence does not include Saab, which is covered under a different warranty.)

For more information, go here. And you can see a TV ad for GM Total Confidence here.

As we continue to reinvent GM, we’re taking a fresh look at everything we do. We’re intent on providing superior value, quality, fuel economy … and, most importantly, earning your trust. And, if we can help rebuild a little confidence along the way, all the better. So link up arms … put your ball cap on inside out … and join the rally, with GM Total Confidence. It’s about time we all took a big step forward.

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