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Camaro Time!

By Ed Peper
GM North America Vice President, Chevrolet

This is a day that literally hundreds of thousands of people have been waiting for – especially me: the first all-new 2010 Chevy Camaro is rolling off the line at GM’s award-winning assembly plant in Oshawa, Ontario.

If you love cars, it doesn’t get much better than this. Chevy has reinvented a classic American sports car for 21st century drivers. Besides Corvette, there is probably no car in Chevy history that carries a prouder legacy than Camaro.

When we announced that Camaro was returning to the Chevy lineup a little over two years ago, it became one of the most highly anticipated vehicle launches of this decade. We’ve heard from more than 800,000 people asking for information about the 2010 Camaro, and 14,000 of them have already placed an order to buy one when they arrive at Chevy dealer showrooms next month.
I know a lot of people think it’s taken too long to bring the all-new Camaro to market, but when you get behind the wheel I guarantee you’ll agree this 21st-century sports car was worth the wait.

The 2010 Camaro is stylish and incredibly fun to drive. The design is very faithful to the original Camaro concept that inspired Hollywood director Michael Bay to make it the hero of “Transformers,” and it also acknowledges the Camaro’s heritage, but the sleek lines and aggressive stance really set the 2010 Camaro apart from its competitors.

Speaking of competitors, the 2010 Camaro has some significant advantages over more traditional rivals like the Ford Mustang and Dodge Challenger. It also competes well against some rather unexpected competitors, like the Nissan 370 Z, Hyundai Genesis Coupe, and BMW 3-Series.

Let’s look specifically at how Camaro stacks up against the venerable Mustang. For starters, the Camaro V6 generates 304 horsepower, while Mustang’s V8 tops out at 315. In terms of fuel efficiency, Camaro wins hands-down – the V6 will achieve 29 miles per gallon on the highway, according to the EPA, five mpg’s or better than Mustang. Camaro also has standard 4-wheel independent suspension that Mustang doesn’t offer. Camaro has 6-speed transmissions across the entire lineup, while you can still get a Mustang with a 5-speed.

The 2010 Camaro features all of the modern amenities that 21st century drivers expect: Bluetooth phone and USB connectivity; a Boston Acoustics audio system; OnStar; and XM satellite radio. And all of these features come wrapped in a very affordable package – the 2010 Camaro’s MSRP starts at $22,995.

Now a 21st century sports car should have 21st century marketing behind it. We know that Camaro buyers are very internet-savvy and they go online to get their information. There are more than 600 Camaro blogs already online, but there’s only one “official” Camaro site and it went live today. We also have photos of the first Camaros rolling off the Oshawa production line over at our Flickr pages.

All in, the 2010 Camaro is a budget-friendly sports car that offers great fuel economy without sacrificing performance. It’s already a movie star and it’s also the newest showroom star at Chevrolet, which is GM’s foundational brand.

The 2010 Camaro is the latest example of how we are reinventing the Chevy brand and the automobile for today’s consumers. It joins the Silverado Hybrid – the most fuel-efficient full-size pickup you can buy – and later this summer, the all-new 2010 Equinox crossover, which will achieve best-in-class 30-mile-per-gallon fuel economy.

Okay, I’ll take my foot off the gas pedal – for now.

It’s Camaro time!

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