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Big News from Buick, Pontiac, GMC at the New York Auto Show

By Susan Docherty
Vice President, North American Vehicle Sales, Service and Marketing

Wow, I feel like I’ve been waiting for this day to arrive for months. Spring is finally here and what better place to be during this season than New York City. Today is special for another reason…”big” announcements for Buick, Pontiac, GMC at the New York Auto Show. The all-new 2010 GMC Terrain, a five-passenger crossover SUV, took center stage at this morning’s press event making its world debut. We also introduced the GMC Yukon Denali Hybrid and announced pricing for the 2010 Buick LaCrosse luxury sedan.

GMC is a strong, core brand for GM and the Terrain crossover SUV is the latest example of how we’re adapting to today’s changing market conditions. The 2010 GMC Terrain is an appealing choice for traditional SUV customers who love the capability of an SUV, but for various reasons want a smaller package with better fuel efficiency. The Terrain’s new, 2.4L four-cylinder engine features direct injection and is expected to deliver best-in-segment highway fuel economy of 30 mpg!

We know our customers are going to be thrilled with the bold styling, premium features (standard rear vision camera, remote vehicle start, USB audio connectivity; MP3 playback and Programmable power rear liftgate to name a few..) and the fuel economy of the all-new Terrain.

GMC’s 2009 Yukon Denali Hybrid also made its world debut today. It is a luxurious, full-size SUV that seats eight, tows up to 5,800 pounds (2,636 kg) and achieves an estimated 21 miles per gallon in city driving, thanks to the engineering excellence of the Yukon’s patented 2-mode hybrid system. The GMC Yukon Denali Hybrid will arrive in May at Buick-Pontiac-GMC dealer showrooms. It joins the Yukon Hybrid and Sierra Hybrid pickup truck in the GMC hybrid lineup, making GMC the first manufacturer to offer three full-size hybrid models.

We are thrilled that our new Buick flagship, the 2010 Buick LaCrosse will soon be arriving in BPG dealerships. The LaCrosse offers a choice of two advanced, fuel-saving V-6 engines; all-wheel drive; and a suite of advanced intelligent personal technologies and safety features. We announced today that pricing for the CX model, with a long list of standard features, starts at $27,835 including a $750 destination charge. Our Buick customers want a premium vehicle without a premium price, and they’ll get an outstanding value with our new LaCrosse.

The BPG showroom just keeps getting better. Be sure to check out the 2010 Terrain crossover SUV at www.gmc.com and the 2010 Buick luxury sedan at www.buick.com. And if you’re looking for more info on the benefits of direct injection, join the conversation with Ecotec engine chief engineer Chris Meagher today at 3:30 p.m. EDT on the @gmblogs Twitter account. Direct injection technology is part of what helps vehicles like the GMC Terrain get better fuel economy without sacrificing horsepower, and Chris will be available to respond to your questions and comments about it.

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