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OnStar Develops Technology to Predict Crash Severity

By Chet Huber
President, OnStar

It’s a situation that’s difficult to imagine.

You or someone you love is severely injured following a crash, unable to call for help, knowing that the chance for survival can begin to drop as every precious minute ticks by.

At OnStar, we’re thinking about this scenario every day, and working on ways to help our subscribers survive this real-life situation. Back in 2003, we announced Automatic Crash Response – a technology that automatically alerts OnStar following a crash. This technology allows an OnStar Advisor to receive real-time crash data using built-in vehicle sensors and to send first responders to the vehicle’s exact GPS location right away. To date, we’ve responded to and assisted with more than 110,000 Automatic Crash Response incidents and I’m very proud of the impact this service has made in helping to save countless lives.

ACR creates a digital crash signature that includes detailed information such as crash severity, direction of impact and airbag deployment – valuable data for the first responder and emergency medical communities. In 2007, the CDC convened an expert panel of more than 20 of the nation’s leading emergency medical physicians, public safety and vehicle safety experts to review this real-time crash data to determine how it can be used to further improve the emergency transport and treatment of crash victims. You can read more about the report here.

Thanks to the findings of this panel, OnStar was able to develop an important new tool to assist emergency responders in anticipating the seriousness of a crash. This new technology called Injury Severity Prediction will utilize our data to automatically predict if a crash is likely to have caused severe injury to passengers. Each crash will be given an Injury Severity Prediction of either “normal” or “high,” helping first responders better determine what level of care is required and what medical facility is most appropriate for transport. As we learned from the medical experts on the CDC panel, seconds are precious following a traumatic injury and complications can result from the delayed treatment of injuries. With this new tool, we’re hoping that when a medical professional responds to a crash scene, we’ve equipped them with information that can help them be better prepared to treat crash victims and, ultimately, save more lives.

We’re planning to continue to work with the first responder communities to teach them about this new tool, and are planning to make it available to all our OnStar advisors by early next year. It will be available on all vehicles equipped with OnStar’s ACR technology – more than 7 million to date.

I look forward to reading your thoughts on this new tool and answering any questions you may have about our services.

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