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A Good Start

By Fritz Henderson
GM President and CEO

Ninety days ago, we launched the new GM with a clean balance sheet, an improved cost structure and fewer U.S. dealers, brands and nameplates. Since then, we’ve introduced a number of new, fuel-efficient, highly successful cars and crossovers, started work on a new facility to build advanced lithium-ion battery packs like the ones we’ll use in the Chevy Volt, launched a new marketing campaign that highlights our best-in-class fuel economy, quality, warranty and safety performance, sworn in a reconstituted Board of Directors, overhauled the management team and moved aggressively to transform our culture into one that is focused exactly where it ought to be: on the customer.

In short, we’ve made a lot of progress in three months. It’s a good start, but we don’t think for a second that we can ease off the accelerator now. In fact, we need to do a lot more.

At GM, we’ve been granted an extraordinary opportunity to reinvent our company, and we remind ourselves of that fact every day. We know that the actions we’ve taken so far are just the beginning of what we need to do to regain the trust and customer loyalty that we enjoyed for so long. The actions we’ve taken provide the framework we need to fully reinvent GM. They put us in a position to win, but they do not guarantee success. To win, we need to take advantage of the new structure we’ve created, and use it to change the way we interact with customers, change the kinds of cars and trucks we bring to market, and change how we operate and think about the business.

At GM, we know we need to prove ourselves every day. And we will.

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