Introducing the New FastLane
You’re probably noticing something different about FastLane today.
If there’s one truism in the online/social world, it’s that technologies and capabilities change quickly – so staying relevant means keeping up with the changes. So as FastLane approaches its fifth birthday (coming up in January), we thought it would be a good time for a new look and new features for you, our readers. As befits the new GM, the new site design is streamlined and more interactive.
The new FastLane has these cool new features:
- FastLane visitors will be able to create their own profile pages
- FastLane visitors can log in using Facebook Connect
- You will also automatically be members of The Lab community, where you can comment on advanced vehicle designs and volunteer to participate in other design lab surveys
We hope that the new look and new features enhance your experience here on our site. You can still expect to see posts from executives here, including Bob Lutz, about our products and technologies, as well as GM corporate news.
As always, please let us know what you think. – Christopher Barger, Director Social Media
10 Comments
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Nice, better layout and more viewable
As a designer myself I like the new look. Its very modern and refreshing. But It doesn’t work in Firefox. Almost all of the text gets totally screwed up. It also seems to be somewhat sluggish and slow. I’m using a 4 year old Windows XP machine.
I like the new look. I was wondering, though, will the picture in the background (currently a Silverado) change every week/month or something like that?
As befits the new GM, the new site design is streamlined and more interactive.
Actually Chris, it’s more cluttered — not streamlined.
Everyone time someone makes a change, I’m reminded of when the Coca-Cola Company decided they needed to change the flavor of their core product. Just because change is possible does not mean it’s wise. Certainly, sometimes change is needed, but if that change is driven only by the need to change for change’s sake alone, or if the change is an attempt by someone to impress their supervisors or to leave a legacy, the change may do more damage than good.
Case Studies — New Coke
The partial transparency feature (although interesting) makes it less legible and is a distraction from the information.
If the new GM is streamlined- it should also represent clarity.
Reminds me of the old IBM ads “Why is the logo on fire?” as in :Just because you can do something new cool, doesn’t mean you should.
Otherwise thanks for the blog, am enjoying it – and have for a long time now.
C Miles, Phila, Pa
The Chevy bowtie on that Silverado in the background is backwards. Just thought I might point that out.
Christopher and his staff have really turned the corner here. Feedback in a timely manner is vital for a business in todays competitive markets. Timely, accurate information is always much appreciated. Love and always have loved the Web Chats. Beyond a twitter post and this type of comment section a true interactive and social forum would be tremendous. But none the less I am excited at seeing this type of effort and think you are most definately on the right track here.
Yay, you finally got the mirror image of the Silverado reversed.
First time I’ve stopped by your new website this year. With all respect, it’s a cluttered, jumbled mess.
Suggestion: Look at the Google homepage. It’s a classic example of something that’s clean, simple, uncluttered, and easy to use.